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IAB Europe Virtual Programmatic Day H1 2020

Europe’s must-attend programmatic event is returning on 28th April. 

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts coming together to discuss and debate the hottest topics! 

Topics on the agenda include how the potential depletion of the third-party cookie could affect programmatic advertising, the latest in programmatic supply chain transparency, the impact of supply path optimisation and advertiser lessons learnt from advertisers in-housing programmatic.

This event has now taken place, access the recording here

Agenda

Time (CEST) Session and speakers
12.00-12.05 Introduction
David Goddard, Chair, IAB Europe Programmatic Trading Committee and Senior Director, Business Development for EMEA, DoubleVerify
12.05 -13.05 The Post-Cookie Era
Are we entering a post cookie world? 2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. This session will explore the potential depletion of the third-party cookie, targeting alternatives and tactics in the instance that the industry goes ‘cookie-less’.

Session moderator: Tanzil Bukhari, Managing Director EMEA, DoubleVerify

The Third Party Post-Cookie Situation - Background & Impact
Daniel Knapp, Chief Economist, IAB Europe

Presentation from Google: Advancing Web Privacy
Sharon Marshall, Director EMEA Partnerships Solutions - Data Trust, Google
As cookie technology becomes outdated, Google is joining together with the web community to develop alternative technology standards that both respect user privacy and support content creation.

Interactive Roundtable followed by Audience Q&A
Moderator: Tanzil Bukhari, Managing Director EMEA, DoubleVerify
Ben Hancock, Global Head of Programmatic Trading, CNN International
Sharon Marshall, Director EMEA Partnerships Solutions - Data Trust, Google
Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
Richard Sharp, Senior Director, Agency Partnerships, Oracle Data Cloud
Mathieu Roche, Co-founder & CEO, ID5
Daniel Knapp, Chief Economist, IAB Europe

13.05-13.50 Programmatic Transparency: Where Are We Now?
Have we made progress in achieving transparency in the programmatic supply chain? With the release of the latest iteration of IAB Europe’s Supply Chain Transparency Guide, this panel will explore further steps we need to take as an industry to continue to enhance transparency.

Interactive Roundtable followed by Audience Q&A
Moderator: Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Gavin Stirrat, VP Europe, Partner Services, OpenX
Ross Webster, Managing Director, Europe, Foursquare
Steve Wing, Managing Director, UK, Ireland & Nordics - Rubicon Project
Emily Roberts, Programmatic Trading Manager EMEA, BBC Global News
Andrew Buckman, CEO, Sublime

13.50-14.40 The State of Supply Path Optimisation
SPO promised to deliver streamlined media buying via programmatic platforms. This panel will explore whether it has lived up to this promise and what SPO means for both buy and sell-side stakeholders.

Introduction to SPO
Daniel Knapp, Chief Economist, IAB Europe

Interactive Roundtable followed by Audience Q&A
Moderator: Daniel Knapp, Chief Economist, IAB Europe
Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
Tom Fryett, Head of Programmatic Development, Omnicom Media Group
Shane Shevlin, SVP Strategic Development, IPONWEB
Krzysztof Lis, Programmatic Buying Team Leader, Yieldbird

14.40-15.25 In-Housing Programmatic Trading - Lessons Learnt and Best Practices
Taking programmatic buying operations in-house appears to be increasingly popular amongst advertisers. This panel will explore this trend and hear from advertisers on their experience of developing an in-house model.

Interactive Roundtable followed by Audience Q&A
Moderator: Ilona Lubojemska, Senior Director, Client Services, UK & France, The Trade Desk
Tushar Kalra, Global Head of Display and Programmatic Marketing, HelloFresh
Carlotta Meneghini, Head of Programmatic, Vodafone Italy
Laert Saliaj, MarTech Lead, Vodafone Italy
Oliver Gertz, Managing Director Interaction EMEA, MediaCom
Stefanie Scognamiglio, Associate Director, Solutions Consulting, Xandr

15.25-15.30 Summary
David Goddard, Chair, IAB Europe Programmatic Trading Committee and Senior Director, Business Development for EMEA, DoubleVerify

Speakers

David Goddard, Chair, IAB Europe Programmatic Trading Committee and Senior Director, Business Development for EMEA, DoubleVerify

David is DoubleVerify’s Senior Director, Business Development for EMEA, based in the London office and is responsible for expanding partnerships with digital media and technology companies.

DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.

David is also the newly appointed Chair of IAB Europe Programmatic Trading Committee, a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.

Prior to DoubleVerify, David spent 5.5 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development. Leading a global team of programmatic specialists tasked with driving the adoption and growth of Programmatic revenue, whilst also exploring new monetization opportunities within CTV and Audio.

Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Simon Baker has been at Bloomberg for over ten years, during which time he has worked across digital media in various commercial roles. As Programmatic Lead for EMEA, he is currently responsible for driving programmatic revenue growth across the Europe, Middle East and Africa region.

Previously, Simon held positions as International Online Sales Director for EMEA and Head of Mobile for EMEA and APAC at Businessweek Magazine, before its 2009 acquisition by Bloomberg L.P. His career in the media industry started with roles at Mediacom, Mediavest and The Financial Times. At the weekend you'll find Simon out running, fishing or supporting his local football team with his son Benjamin.

Tushar Kalra, Global Head of Programmatic Marketing, HelloFresh

Tush is Global Head of Programmatic Marketing– responsible for advertising, tech, data, ai and machine learning for programmatic advertising at Hellofresh Global.

He has more than 8 years of experience in strategic marketing planning, cross-functional project management, advertising and direct marketing, incisive revenue management, new product launch, Programmatic Buying, Ai, ML, Brand Safety and consultancy.

He has worked across 2 continents physically (Asia & Europe) with marketing team to deliver their goals from creative, strategic and technology driven goals from advanced digital level to ground level of the marketing pyramid in various categories such as FMCG, Automobile, Healthcare, Senior Living and Men’s Grooming Products and helped the marketing teams to launch their brand with an impact in more than 20 markets and has implemented Programmatic activation for more than 100 advertisers.

Clementina Piazza, Programmatic Director EMEA, Integral Ad Science

Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.

Lisa Kalyuzhny, Senior Director, Advertising Solutions, PubMatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK and across EMEA.

Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.
Lisa is also an active member of IAB Europe's Programmatic Trading Committee.

Daniel Knapp, Chief Economist, IAB Europe

Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange

An industry veteran, Sara Vincent joined Index Exchange as a Senior Director of Strategic Partner Development in 2018, bringing with her nearly two decades of experience in the world of publishing. At present, Sara works as a liaison between Index Exchange and its U.K. publishing partners — collaborating with the sales engineering, analytics, and partner operations teams to ensure her clients are positioned for success and leveraging all available technology in their programmatic business development.

Before joining Index Exchange, Sara served as SVP of Publisher Development at Just Premium, a leading online marketplace dedicated to rich media. A mother of two, in her spare time she enjoys reminiscing about being an amateur triathlete and promising herself that next month she will start training again.

Andrew Buckman, CEO, Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and specialisms in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising. He joined Sublime as the EMEA Managing Director and became in April 2019 Global Chief
Operation Officer, including APAC and Americas business. Later, in November 2019, Andrew was confirmed as Chief Executive Officer. The announcement followed a successful year for Sublime, which included the acquisition of Adledge to extend its advertising performance measurement capabilities, and the opening of new offices in Italy and Spain in response to increased customer demand. The company also launched Sublime TV, a high-impact video solution that enables brands to generate reach with their TV and video campaigns. As CEO, Andrew manages day-to-day operations and focus on developing clear goals and strategies to further increase the company’s footprint.

Previously, Andrew was EMEA MD at OpenX, where he was responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, Andrew’s extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where he advanced the scale, profitability, and reputation of the company, and Yahoo!, where he took the lead on multiple sizeable European projects.

Based in the UK, Andrew is half French and bilingual, having previously lived in France with his young family. As well as being a keen endurance sportsman, Andrew likes to practice card tricks on any willing audience.

Carlotta Meneghini, Programmatic Team Lead, Vodafone

Programmatic Team Lead in Vodafone Italy, Carlotta leads the programmatic in house team and the digital media activties’ development on the Vodafone customer base. Previously Carlotta worked 5 years in a media agency as Senior Digital Marketing Consultant on clients from different sectors (telecommunications, finance, entertainment). In her spare time, Carlotta loves
spending time with her animals, travelling and cooking for my extra projects (eat_to_diet and Intolleranzecongusto.it).

Sharon Marshall, Director EMEA Partnerships Solutions - Data Trust, Google

Sharon is a Director in Google’s EMEA Partnerships Solutions team, leading Data Trust. She joined Google in May 2011 to lead the DoubleClick Rich Media Services team, and has had multiple roles at Google leading both Client facing Technical Services and Program Management teams in Strategy & Operations. Prior to joining Google, Sharon was at Yahoo! for 11 years, working predominantly in Advertising Operations and from 2007-2011 was Yahoo!’s EMEA Director of Advertising Operations. Sharon graduated with a degree in German and French from Leeds University and spent 7 years living and working in Paris. As a passionate advocate for Diversity and Inclusion she leads the Development Pillar at Women@Google and is a Trustee of Graeae, a Deaf/Disabled theatre company. Sharon lives in London with her husband and 3 children.

Tanzil Bukhari, Managing Director EMEA, DoubleVerify

Tanzil is DoubleVerify's Managing Director for EMEA, based out of the company’s London office where he is responsible for building DV’s relationships with brands, agencies and media platforms across Europe. With over 20 years of experience within the media industry, expanding ad tech across the EMEA region and building global partnerships, Tanzil brings experience and expertise in digital marketing strategy and transformation, process automation, partnership development and product commercialisation to the DoubleVerify EMEA team.

Ilona Lubojemska, Senior Director, Client Services, UK & France, The Trade Desk

Ilona Lubojemska is Director of Client Services at The Trade Desk. She oversees a team of Account Managers who provide strategic support to The Trade Desk’s clients across the UK and France, including some of the biggest agency holding groups such as Publicis Worldwide, Omnicom Media Group and WPP. Ilona joined The Trade Desk in 2013 bringing a wealth of experience in the digital advertising ecosystem. Prior to her role at The Trade Desk, Ilona worked for a number of technology companies including ad servers EyeWonder and Sizmek.

Oliver Gertz , Managing Director Interaction, EMEA, MediaCom Worldwide

Oliver has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany’s first online media agency in 1997 which lead the market with an in-house developed media planning tool with integrated adserver.
 
In October 2004, Oliver joined MediaCom Germany as Managing Director Interaction to grow the digital offer and share by expanding the services and team.
 
Oliver became Managing Director EMEA for MediaCom Interaction in January 2009, charged with growing MediaCom’s digital footprint by growing the service offering across EMEA. His focus is now on programmatic and working with MediaCom’s global clients on their programmatic strategy.

Stefanie Scognamiglio, Associate Director, Solutions Consulting, Xandr

Stefanie Scognamiglio is Associate Director, Solutions Consulting at Xandr. She empowers customers in tailoring the versatile options of the Xandr Invest DSP to individual requirements and integrating them into internal processes.

Since 2014, she has devised and executed strategies for numerous advertisers in campaign management, trading operations and attribution concepts.

Ben Hancock, Global Head of Programmatic Trading, CNN International / Warner Media

Ben Hancock is a core member of the team that successfully established CNN International's Global Programmatic proposition. Ben works on programmatic solutions to reach CNN’s large scale digital audience, and supports CNNI Commercial sales teams and direct clients in integrated and digital-only
deals. Prior to joining CNN in 2015, Ben worked at publishers including Northern & Shell Digital and Guardian.co.uk.

Emily Roberts, Programmatic Trading Manager for EMEA, at BBC Global News

Programmatic Trading Manager for EMEA, at BBC Global News; Emily is responsible for the development of programmatic advertising​across the portfolio of BBC properties represented by Global News Limited. Prior to the BBC, Emily has worked at Google, The Guardian and has run a start-up advertising agency.

Mathieu Roche, CEO, ID5

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5's mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.

Gavin Stirrat, VP Europe, Partner Services, OpenX

Gavin has worked in digital for the past 20 years, starting his career at PricewaterhouseCoopers auditing digital businesses, before moving to Advertising.com where he held a variety of operational and commercial roles. Gavin setup Millennial Media’s first international office in 2010 and oversaw the company grow to over 60 people across 3 countries and a run-rate of over $40m, as well as helping the business prepare for its IPO. He then entered the world of programmatic advertising, initially at StrikeAd as COO where he lead the international, product and operations teams until the acquisition by Sizmek, then at Voluum where he was heavily involved in building out their DSP and launching the commercial presence in London. He now leads the Partner Services and Buyer Development efforts at OpenX across EMEA. He lives in South London with his wife and two sons.

Ross Webster, Managing Director of Europe, Foursquare

As Foursquare's Managing Director of Europe, Ross is responsible for overseeing and expanding the business operations and footprint across the region. Ross joins from IBM Watson Advertising (formerly The Weather Company), where he spent nearly 10 years building revenue and partnerships as the Managing Director and VP of EMEA. Following IBM’s acquisition of Weather in 2016, Ross served as Head of EMEA Data Partnerships for Watson Advertising.

Ross holds degrees from the University of East Anglia, Georgetown University and London Business School. On weekends, he can be found coaching colts cricket at the Bagshot Cricket Club.

Shane Shevlin, SVP Strategic Development, IPONWEB

Shane Shevlin leads strategic market development initiatives for IPONWEB globally. Having begun his career implementing a variety of digital marketing solutions at DoubleClick for global marketers, he was later responsible at Google for brokering technology partnerships with large European brands and agencies, until joining IPONWEB in 2012.

Shane has been instrumental in establishing long-lasting strategic partnerships at IPONWEB, helping new customers navigate the complex programmatic media trading landscape, including having brought on board some of the first trading partners on IPONWEB's proprietary BidSwitch platform. Currently, he is focused on helping customers navigate many of the disruptive changes occurring, such as increased privacy regulation and the explosion of connected TV open trading opportunities.

Passionate about how agencies and brands can leverage independent ad technology to reach untapped audiences in different and better ways than they otherwise would via walled gardens, Shane has been through many iterations of this challenge, having helped IPONWEB customers deploy and scale unique, custom solutions that leverage data in new and powerful ways to find and acquire their target audiences, while maintaining manageable media acquisition costs.

Stephen Wing, Managing Director, UK, Ireland & Nordics, Rubicon Project

Stephen Wing is Managing Director, UK, Ireland & Nordics for Rubicon Project, where he oversees the commercial strategy, planning, product requirements and business development for the region. Previously Stephen was VP, Mobile and Marketplace – International where he oversaw Rubicon Project’s Mobile and Guaranteed Orders businesses in all markets outside North America.

Steve began his career in digital in 1999 as Launch Advertising Manager at Guardian Unlimited, and then, as Head of Commercial Development, responsible for all digital revenue. In 2003 he became Head of Advertising Strategy and in 2007 joined the Guardian’s Advertising Board as Business Development Director. In 2010 he became Head of Digital Marketing, before being promoted to Business Director, Mobile, responsible for accelerating the growth of GNM’s mobile business. In November 2012 he joined CBS interactive, where he was Vice President, EMEA, responsible for the strategy, operations, and overall business performance of the Tech, Games and Media brands across EMEA.

Laert Saliaj, MarTech Lead, Vodafone Italy

As a MarTech Lead in Vodafone Italy I am in charge of discovering new marketing technologies, define and execute a strategy with the legacy technologies and build the data strategy: I lead the team that manage the DMP, tagging, adserving, and data analytics. In my last experience I worked as Programmatic Director in Publicis Media and my team ran different Demand Side Platforms like DV360, Amazon Advertising Platform, Quantcast, Sizmek’s DSP, Adform, Appnexus and DMP as Oracle Bluekai, Adobe AAM and Weborama. I have a strong knowledge of different Google products like Analytics 360, Data Studio, CM and Tag Manager 360.

Tom Fryett, Head of Programmatic Development, Omnicom Media Group

Tom is responsible for developing OMG’s programmatic capabilities. This includes their go-to-market offering across screens and formats including Video, Display, Mobile and Connected TV. In each of these areas he devises OMG’s platform strategy, inventory practices and activation team capability development.

Richard Sharp, Senior Director, Agency Partnerships, Oracle Data Cloud

Richard leads the Advertising agency go-to-market team across Oracle Data Cloud’s broad product suite of activation, contextual, and measurement solutions in EMEA. He joined Oracle Data Cloud in 2018 following the acquisition of Grapeshot, the Contextual Intelligence business. Richard’s previous roles include Managing Director at Conversant, various leadership positions at the Financial Times, and serving as the UK Internet Sales House Chairman at IAB.

Krzysztof Lis, Programmatic Buying Team Leader, Yieldbird

Expierienced buy-side expert, monetizing digital inventory with the help of contextual and programmatic Advertising since 2006. Currently focused on supporting advertisers and Publishers from over 40 countries in the implementation and optimization of campaigns it in the Programmatic direct channel (PMP’s and PG).


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