Interactive Advertising Bureau
30 August 2018

IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

Access the latest version of the interactive version of the guide here or download the new PDF version below.

IAB Europe Transparency Guide PDF


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