Interactive Advertising Bureau
21 March 2016

IAB Europe Research Awards 2016 Jury  

IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate representatives and two IAB representatives, from the CEE region, making it representative of the European market place.

Nick Niddleston, Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager - Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey. The profiles of the jury members can be found below.

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry. More information about the awards, categories and download the entry form here.

The 2015 winners can be seen here.

Chairman of the Jury


Nick Hiddleston – Worldwide Research Director, ZenithOptimeda


Nick began his career at TMD Carat and was appointed a founding Director of Carat Research.  After 7 years, he moved to McCann-Erickson as Research Director and was appointed to the Board of the newly formed Universal McCann.  Whilst there, he created the insight research project which was the forerunner to the global Media-in-Mind survey.  Nick then decided to change his horizons and became International Research Director for Initiative Futures.  He contributed in the development of their global tools namely their multi-media planning and awareness tool called Matrix.  He was given special responsibility for Latin America.  In 2005 he joined ZenithOptimedia as Research Director – Worldwide responsible for developing their global tools, training the network on their use and supporting the Worldwide planning team based in London.   Nick has extensive media research experience and is often asked to speak at media conferences across the world.  He is a past Chairman of the UK Media Research Group and was made a Fellow of the IPA (Institute of Practitioners in Advertising). 

Jury Members


Ariane Längsfeld  Client Manager, Media & Digital – Media & Digital, Millward BrownAriane Längsfeld

Ariane is an expert in measuring multimedia and digital campaign effectiveness and helping marketers to grow their brands. She joined Millward Brown in 2010 and has been working with advertiser, agency and publisher clients across Europe. Other areas of expertise include research on consumer usage of digital media and attitudes towards digital advertising. Besides being based in Madrid, she also spent half a year in the Media & Digital Practice team London in 2013. Ariane has a degree in Sociology from the Freie Universität Berlin and a Master’s degree in Social and Market Research. She is also a member of the IAB Europe Research Committee.


Paul Hardcastle – Research Director  EMEA, Yahoo!


Paul has been at Yahoo! for a decade in various insight roles, his currentemphasis is positioning Yahoo as a thought leader in the B2B advertising space.  Recent projects include developing a consumer driven ROI model for content marketing “Return On Inspiration” and most recently, a project on proving cross device native ad effectiveness. Paul conducts primary, mixed methodology multi country studies that have strategic importance for Yahoo!.  He also provides guidance and expertise to the rest of the insights team on many disciplines including sales support, ad effectiveness and audience measurement (to name but a few). Paul currently sits on both the IAB Europe Research Committee and UKOM Technical group, defining UK online measurement standards for the past 7 years.  He has been very much a part of the online research industry since its infancy, having held various insights positions at ITV, Business Week and Lycos.

Pawel Kolenda – Research Director  IAB Poland

Pawel Kolenda NEW

Pawel provides research solutions and marketing tools for the digital communication industry. His areas of expertise are ad spend, ad effectiveness and consumer behaviors. He is the leader of the Research Working Group and non-corporate leader of the IAB/PwC AdEx Task Force at IAB Poland, Vice-Chair of the Research Committee at IAB Europe, author of several publications and speaker at many conferences covering the online industry. Philosopher. He started his market research career over 20 years ago. His major area of interest is quantitative research. He has worked on more than 500 projects, mostly in Telecom, Finance, Media and FMCG sectors. The above mentioned include consulting, forecasting, insights and recommendations on brand launch and re-launch, crisis brand management and others. He worked for BASES Nielsen, MillwardBrown and local agencies. He entered into the online industry in 2008 joining team in research platform start-up with Grupa IQS research agency and Higher School of Social Psychology (SWPS). In 2010 he started working for IAB Poland.

Tuncay Yavuz – IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director  OMD Turkey


Tuncay is a founding Board Member of IAB Turkey since 2010 and Head of the Technical Commitee. Tuncay has been Head of Digital at OMD Turkey since 2011. In his early professional career, he covered a wide range of areas including media planning and buying, search engine marketing, digital research, usability tests, online PR, mobile marketing, creative projects at Zenithmedia and Zap Medya Turkey.

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