Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Europe Attitudes to Digital Video Advertising research. Investment in digital video has increased across all devices but mobile and connected TV standout as the key drivers.
The report is based on a survey of 450 advertisers, agencies and publishers from across 31 markets. It aims to provide clarity on the status of adoption and buy-side and sell-side perspectives on the development of digital video and trading methods.
The second wave of this research shows that:
Find out more by downloading the report below.