The adoption of the GDPR which will apply with direct effect in all EU Member States from May 2018, along with the agreement reached on the EU-US Privacy Shield and the review process of the e-privacy directive, are regarded as crucial steps towards a thriving digital economy and a successful European Digital Single Market.
This year’s conference will discuss the implementation of the new rules and ask how organisations need to rethink their privacy and data protection policies. It will also explore how data-driven innovation can be supported while preserving consumers’ and citizens’ privacy, as well as discussing the extent to which achieving a level-playing field for all market players is possible. Finally, it will examine the new EU Data Protection rules within a global context.
IAB Europe CEO, Townsend Feehan will participate to following panel:
The European Commission is expected to release a new legislative proposal on ePrivacy by the end of 2016, following a stakeholder consultation that took place earlier on this year. This session will discuss what updates to the ePrivacy Directive may be required so that it is aligned with the GDPR, and to ensure it remains consistent with future market and technological developments in the electronic communications sector.
Rosa Barcelo, Head of Sector, Digital Privacy, DG CONNECT, European Commission
Claus-Dieter Ulmer, Senior Vice President, Group Privacy, Deutsche Telekom
Jeremy Rollison, Director, EU Government Affairs, Microsoft
Townsend Feehan, CEO, Interactive Advertising Bureau Europe
David Martin, Senior Legal Officer, BEUC
Duncan Robinson, Brussels Correspondent, Financial Times
See more here.