Interactive Advertising Bureau
26 January 2017

IAB Europe Native Advertising and Content Marketing webinar series

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe has hosted a series of webinars that dive deeper into the topic.



Key Operational Considerations for Native Advertising and Content Marketing
Tuesday 28th February 15.00 CET / 14.00 GMT

This webinar provides practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow.

The speakers were:

  • Ben Pheloung, Director Sales and Account Management, PulsePoint
  • Robin Jackson, Senior Manager - EMEA Native Ads Solutions, Yahoo!
  • Charlotte Diemer, Director of Content & Insights, Teads

Watch the recording here!

Building more meaningful consumer relationships with Online Native Advertising
Tuesday 7th February 15.00 CET / 14.00 GMT

This webinar provides insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It will also outline the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities.

The speakers were:

  • Eloise Smart, Global Director Brand Strategy, BBC Storyworks
  • Libby Wright, Worldwide Content Lead, MediaCom

Watch the recording here!

The Native Advertising and Content Marketing landscape across Europe
Tuesday 14th February 15.00 CET / 14.00 GMT

This webinar showcases the development and implementation of online native advertising and content marketing across Europe. The markets confirmed to participate and provide insight so far are: Finland, Ireland, Spain, Turkey and the UK.

The speakers were:

  • Maeve O’Meara, Marketing Manager, IAB Ireland
  • Clare O’Brien, Head of Industry Programmes, IAB UK
  • Ludi Garcia, Chairman of Content & Native Advertising group, IAB Spain and Head of Digital and Tech Practices areas, Ketchum
  • Veera Sydänmaanlakka, Chairman of IAB Finland Native Advertising Task Force and Native Advertising Professional, A-lehdet Oy 
  • Ömer Özener, Chief Operating Officer, Onedio and representing IAB Turkey

Watch the recording here!


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