Join this webinar in which we will share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report.
There is a disparity between vision and reality in measurement of digital brand advertising campaigns, according to the latest IAB Europe Digital Brand Advertising and Measurement Report.
IAB Europe is hosting a webinar to dive deeper into the findings of the report including digital measurement priorities across stakeholders, metrics for determining digital advertising quality and KPIs for determining digital brand advertising success.
Attend this webinar to find out more about:
A presentation of the report findings will be followed by a panel discussion.