Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship digital advertising conference, Interact.
Brussels, 27th March 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem announced today the speaker line up for their flagship annual event ‘Interact 2019’. The 13th edition of Interact will take place on the 4-5 June in Warsaw, Poland. Over 700 European advertisers, industry experts, agencies & media owners are expected to attend. Speakers from P&G, Verizon Media, Douglas, IBM and BBDO will take to the stage to address the theme of the event: Growing change. Changing Growth. Both of those elements are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behaviour. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.
Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, will take to the stage on Day 1 to share how and why P&G is taking talking into action and how they're redefining what brands can do for society. She will explain what growth means to them and why the company feels committed to shaping the new generation of standards for privacy, transparency, and ethics in the use of machine learning and artificial intelligence. Gujardo has been leading growth and change at Procter & Gamble for almost 30 years, managing an impressive budget and 200-person team of marketers and partner agencies from across Europe. Her mission is to identify innovations and implement innovative marketing solutions for the whole portfolio of P&G brands, which are based on data and modern technology.
The two-day conference consisting of keynote speeches and panel discussions will in total host more than 40 outstanding industry experts, agency representatives and publishers to share their experiences, inspirations and solutions on the Interact conference stages. This year’s speaker line-up was judged and decided by a Programme Advisory Board. This independent board of industry experts reviewed over 80 global applications to decide the best content to feature in Interact 2019. Selected topics include Programmatic Audio & Voice Advertising, Addressable TV, Digital-Out-Of-Home, E-commerce, Brand Safety, Influencer Marketing and AI. As part of the selected submissions, the following companies have also been invited to speak:
Interact 2019 will kick off with the results of IAB Europe's annual AdEx Benchmark Study. This definitive guide to the state of the European digital advertising market will reveal the latest revenue stats and growth areas.
“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”, said Townsend Feehan, CEO, IAB Europe.
To review the first line up of Interact 2019 speakers, please visit the event website (www.interactcongress.eu).
Registration for the event is open at: https://registration.interactcongress.eu and early bird ticket prices are available until Friday 12th April 2019.
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Interact is a must-attend event for the digital advertising industry. Hosted by IAB Europe, for over 12 years, leading European advertisers, industry experts, agencies & media owners meet to get inspired and share best practices. This year’s Interact will take place on 4-5 June at Multikino, Złote Tarasy in Warsaw, Poland and over 700 digital advertising leaders are expected.
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
2019 Interact Media Partners
The media partners of the event are Online Marketing, Marketer +, Marketing Przy Kawie, My Company Poland, Puls Biznesu, Wirtualna Polska, Gazeta.pl, Interaktywnie.com, iQads, Smark, Forbes, Newsweek Poland, Social Press, MIT Sloan, infostud, Adverticum and Marketing Magazin. Industry partners are EGTA (European Affairs Group (Tv & Radio)), EASA (European Advertising Standards Alliance) and EACA (European Association of Communication Agencies).