Interactive Advertising Bureau
23 October 2023

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.

Two webinars have been hosted to showcase the winning case studies, the recordings can be accessed here:
Ad Effectiveness and Cross-Device
Multi-Screen Behaviour and Media Planning

The winning case studies can be downloaded below:

Brand Advertising Effectiveness: Ekstra Bladet - Pioneering datafusion leads to ground breaking results

Consumer Attitudes and Behaviour:
GIK - Best for planning 2014 – 360° market media study

: Sky Media and Havas Media Group - Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile

: Brand Science - Cross Screen Planning (CSP) tool

Social Media
: Facebook and GfK - GfK-Facebook Data Link

: United Internet Media - Multi Screen – A Peek Into The Living Room

Audience Measurement
: Gemius - Behavioural Panel Synthesis™ (BPS™) - A New Horizon to Cross-Platform Measurement

Best use of Research Budget: IAB UK - Content and Native Consumer Research

Our Latest Posts

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram