The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.
Two webinars have been hosted to showcase the winning case studies, the recordings can be accessed here:
Ad Effectiveness and Cross-Device
Multi-Screen Behaviour and Media Planning
The winning case studies can be downloaded below:
Brand Advertising Effectiveness: Ekstra Bladet - Pioneering datafusion leads to ground breaking results
Consumer Attitudes and Behaviour: GIK - Best for planning 2014 – 360° market media study
Mobile: Sky Media and Havas Media Group - Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile
Video: Brand Science - Cross Screen Planning (CSP) tool
Social Media: Facebook and GfK - GfK-Facebook Data Link
Multi-Screen: United Internet Media - Multi Screen – A Peek Into The Living Room
Audience Measurement: Gemius - Behavioural Panel Synthesis™ (BPS™) - A New Horizon to Cross-Platform Measurement
Best use of Research Budget: IAB UK - Content and Native Consumer Research
