The Retail Media opportunity is huge, but making the most of it requires the right knowledge, skills and understanding across the business.
As investment continues to grow and the market becomes more sophisticated, professionals need to be able to navigate everything from measurement and incrementality to omnichannel buying, in-store media and the growing role of AI.
To help businesses build that capability, IAB Europe has announced new dates for its Retail Media Essentials training course, taking place virtually on 4th and 5th November 2026.
Led live by industry-leading Retail Media experts:
Yara Daher
Colin Lewis
the course is designed to give participants the essential knowledge they need to understand the market, make better decisions and confidently prepare for what comes next.
Across two focused two-hour sessions, participants will explore:
The programme is designed to balance market context with practical learning, helping participants understand not only how Retail Media works, but how to apply that knowledge within their own roles and organisations.
Interactive quizzes and breakout sessions will also give participants the opportunity to test their understanding and put the learning into practice.
Retail Media Essentials is suitable for anyone looking to strengthen their understanding of Retail Media, whether they are already working in the space, moving into it, or collaborating with Retail Media teams from elsewhere in the business.
It can also support organisations looking to upskill multiple colleagues across functions such as media, marketing, commerce, e-commerce, sales and commercial teams.
With the course delivered live online via Zoom, participants can join from anywhere.
Dates: 4th & 5th November 2026
Time: 11:00–13:00 CET each day
Format: Live online via Zoom
Registration closes: 31st October 2026
IAB Europe members are eligible for a discount, and packages are also available for organisations looking to enrol multiple participants. Please contact training@iabeurope.eu for more information and to register using the member rate.
With 2027 planning already underway, now is the time to build the Retail Media skills and knowledge needed for the year ahead.
