Interactive Advertising Bureau
16 January 2025

E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition

The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is approaching. This year’s expo will span two days - 19th - 20th February. Attendees can look forward to many networking opportunities, rare insights, and forward-thinking discussions.

Industry leaders from giants like Google, Microsoft, Deloitte, and TikTok, along with renowned brands such as Zalando, flaconi, and IKEA, will talk about the future of online retail. Plus IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett will be taking to the stage on day two to discuss Retail Media Growth Trends & Opportunities.

The event will be inaugurated by Franziska Giffey, Berlin’s State Senator for Economy, Energy, and Enterprise.

E-commerce Berlin Expo is one of Europe’s leading events for the e-commerce and digital industries, providing a platform for professionals to network, learn from industry leaders, and explore the latest trends shaping the sector. Its 9th edition will take place on 19th-20th February in Berlin. In addition to an exhibition showcasing 290 service providers presenting the latest solutions, the event will include an extensive conference program featuring e-commerce professionals from the DACH region and beyond.

The upcoming expo will aim to tackle the most pressing challenges facing the e-commerce sector, focusing on strategies for differentiation and innovation in a rapidly shifting environment. The agenda will delve into a variety of topics, including AI, emerging technologies, international expansion, logistics, payments, the customer journey, marketing, and leadership.

Industry-Leading Keynotes

More than 150 industry experts will deliver presentations and workshops across five conference stages and two masterclass tracks. Talks will be held in either English or German, catering to a broad audience. Among them attendees will find presentations and case studies from representatives of globally recognised brands and retailers such as REWE, Zalando, MediaMarktSaturn, OTTO, Fielmann, flaconi, Philips, Lampenwelt, Deutsche Telekom, and IKEA, as well as new-com players like Snocks, Waterdrop, KoRo, ON, and Amorelie. Giants including Microsoft, Google, TikTok, Deloitte, and Amazon will also deliver insights on the latest innovations driving the industry forward. Additionally, industry associations such as HDE and IAB Europe will contribute to shaping the discussions.

Panel Discussions and New Focus Areas

In addition to keynote speeches and masterclasses, the event will feature panel discussions. This year, special attention is given to the AI panel, considering its growing role in today’s world. Insights will come from top players in the field, including Meta and OTTO.

For the first time, organisers are also introducing a Shop-tech block, offering e-commerce platforms a chance to share their knowledge and experience. Key speakers, including the Co-CEO of Shopware, CTO Central Europe of Adobe, and CEO of JTL Software, will explore how technology and platforms are revolutionizing the e-commerce landscape.

How to Participate in the Event

For more information and to register as a visitor, please visit the official event website: https://tinyurl.com/4bpredvn. Registration is free of charge. The event takes place on 19th-20th Febraury at STATION Berlin. The expo starts at 9:00 AM and runs until 6:00 PM on the first day and 5:00 PM on the second day.

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