Interactive Advertising Bureau
05 June 2024

Creativity & Connections - Meet the IAB Europe Team in Cannes

The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South of France for the Cannes Lions Festival 2024. 

Embodying creativity (and luxury) like nowhere else, the fast-paced environment and jam-packed schedules will return 17-21 June as senior leaders from across the globe get together to celebrate the industry, forge connections, and look to drive innovation forward. 

This year, the team from IAB Europe will be there to meet, greet, and share expertise with our members and to create new connections with companies from across the ecosystem.

Focusing on Retail Media and Sustainability, our Industry Development & Insights Director, Marie-Clare Puffett, and Data Analyst & Sustainability Manager, Dimitris Beis will be on hand to discuss the integral work we are doing and how we can help you to meet your needs in these innovative areas and more.

Our Chief Economist, Daniel Knapp, will also be there delivering key sessions at RTL beach.

Here are some of the exciting things we have planned for our time in Cannes:

Monday 17th June

The AI Journey of Future Media at RTL Beach

Our Chief Econimist, Daniel Knapp will be heading to the RTL beach to lead the 'AI Journey of Future Media' panel session that will provide a comprehensive exploration of AI's impact on the newsroom and journalism. Bertelsmann Group, the leading Media conglomerate in Europe, launched AI initiatives will be discussed, offering insights into the innovative strategies and technologies driving media evolution. Additionally, the panel will address AI ethics in journalism, examining the potential risks and opportunities AI presents for the newsroom. This session promises to deliver valuable perspectives on AI's transformative role in shaping the future of media.

Find out more here.

Tuesday 18th June

Retail Media: The Road Ahead for Europe with IAB Europe & Criteo

On Tuesday, June 18th at 10 CET, immerse yourself in an exclusive gathering hosted by Criteo and IAB Europe, alongside key leaders from across the ecosystem. Amidst the buzz of Cannes Lions, we'll convene to tackle the pivotal question: What strategic steps must our industry take in the forthcoming year ahead?

Speakers include:

  • Moderator: Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
  • Jessica Wegner, Vice President, New Business & Retail Media, Douglas
  • Marc Fischli, Executive Managing Director, EMEA, Criteo
  • Paul Wright, Head of International Sales, Uber Advertising UKI

Expect thought-provoking insights from a diverse panel of Retail Media experts, fostering an interactive dialogue aimed at navigating the complexities of decision-making. Following the session, there will be networking opportunities and light refreshments — all set aboard the Criteo yacht.

Find out more and register to join here.

Commerce Connect at the VideoWeek Villa

Retail Media promises brands the means to deliver effective campaigns with measurable outcomes.  But how are retailers actually making this promise a reality? What can we learn? Join this fireside chat led by IAB Europe to learn more from those at the forefront of developing retail media networks at the VideoWeek Villa.

Register your interest here

Wednesday 19th June

In-Store Breakfast Roundtable 

Hosted in partnership with PRN, IAB Europe will bring together thought leaders from retailers for an invitation-only roundtable discussion on the evolving area of in-store retail media.

For more information on how to join please contact Marie-Clare - puffett@iabeurope.

How to Make (Data-Driven) Advertising Good Again? At RTL Beach

Data-driven business models are a central cornerstone of a diverse media landscape in Europe. However, they exist in a field of tension between consumer trust, regulatory scrutiny, and the continuous quest for innovation. The industry has not always found the right balance. This panel, moderated by Daniel Knapp, will untangle the state of affairs and future avenues to ensure a healthy combination of advertising and data for the benefit of all. In particular, it explores what options media owners, agencies, and brands have at their disposal to establish clear principles of ethical and trustworthy data use and how this is vital to ensuring a pluralistic and healthy media ecosystem.

Find out more here.

Meet Us There!

If you are heading to Cannes and would like to connect with the IAB Europe team, please reach out to:

Marie-Clare Puffett - 

Dimitris Beis -  

We look forward to connecting and celebrating with you in Cannes!

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