Interactive Advertising Bureau
07 June 2016

BVDW report: Online audio advertising effects study 2015

The first study of BVDW for online audio shows the impact of digital audio advertising.

Campaign parameters

  • Calendar weeks 19-22 (four weeks in May)
  • 10 million Als
  • Platform-spanning flight:
    • Silvacast
    • RauteMusik
    • SpotCom
    • Radionomy
    • Spotify
    • RMS more
  • Regional trailer in six metropolitan areas

You can read or download the study below. 

[slideshare id=62846921&doc=bvdwonlineaudioadvertisingeffectsstudy2015-160608100458]

iconDownload - 2.09 MB

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