IAB Europe’s Widely-Anticipated 2022 AdEx Benchmark Report is Now Live!

Released on 13th July 2023, the report is the definitive guide to advertising expenditure in Europe covering 29 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 9.8 percent in 2022, culminating in a total market value of €86bn.

You can read the full report here.

If you’re looking for key facts, stats, and highlights, then check out these short videos, featuring our very own Chief Economist, Daniel Knapp:

• Overview of AdEx Benchmark 2022
• Market Overview
• Top Markets Fueling Growth 
• Audio advertising
• Programmatic advertising 2022
• 2023 Outlook
• Everything You Need to Know About AdEx 2022 in 30 seconds
• Everything You Need to Know About AdEx Snapshot
• Outlook 2023 Snapshot