The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists.
- Goals
- Drive FT subscriptions
- Target key audience segments on premium inventory
- Prevent media wastage
- Approach
- Sold campaign through DoubleClick Ad Exchange
- Employed Programmatic Guaranteed with Audience Lists
- Results
- 66% of ads were in view
- 22% increase in users in target frequency range
- 18% increase in users who subscribed to the FT having been exposed to the campaign
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This case study was originally published here.
