The “digital facts” AGOF study will enable media planners to calculate reach and user data for combined stationary and mobile enabled websites.
The full study (prototype below) will be published regularly from 2015 and will contain all the qualified data which is already published within the AGOF studies “internet facts” and “mobile facts”, e.g. gross and net reach of websites, socio-demographic and psychographic target group descriptions (structural data), market data (consumer behaviour and household equipment) and also general data regarding online usage.
European markets covered: Germany
Get the slides here.