Interactive Advertising Bureau
08 May 2026

Save the Date: Our Retail Media Impact Summit Returns to Amsterdam on 7th October

Retail Media growth shows no signs of slowing down. But the conversation is changing.

That’s why we’re excited to announce that our Retail Media Impact Summit will return for its second edition on 7th October in Amsterdam.

Following a successful inaugural event, this year’s Summit will once again bring together leaders from across the Retail and Commerce Media ecosystem for a day of insight-sharing, collaboration, and networking. 

Beyond the Boom: The Next Chapter of Retail Media Growth

This year’s theme reflects the industry’s shift towards greater sophistication, accountability, and integration across the digital advertising ecosystem.

From retailer first-party data and AI-driven commerce media to creators, programmatic activation, and measurement, the Summit will explore the opportunities, challenges, and innovations shaping the market today.

Topics on the agenda will include:

  • The opportunity of retailer first-party data
  • AI and commerce media
  • The role of creators and influencers in retail & commerce media
  • Programmatic for on-site retail media
  • Measurement, standardisation, and industry collaboration
  • The future of full-funnel commerce strategies

Designed for retailers, brands, agencies, and technology providers alike, the Summit will provide practical insights and meaningful conversations for those looking to stay ahead in a fast-moving market. 

Why Amsterdam?

As one of Europe’s leading hubs for innovation, technology, and commerce, Amsterdam provides the ideal backdrop for conversations shaping the future of Retail Media. With its international accessibility and strong digital ecosystem, the city continues to attract decision-makers and industry leaders from across the European market.

Building on Last Year’s Momentum

The first edition of the Retail Media Impact Summit welcomed senior leaders from across the industry for a day of insightful discussions, collaboration, and networking.

Attendees described the event as “insightful”, “collaborative”, and “forward-thinking”, while sessions explored some of the biggest opportunities and challenges facing the Retail Media ecosystem today.

You can revisit highlights from last year’s event here.

Register Your Interest

Tickets for the 2026 Retail Media Impact Summit will go live very soon.

In the meantime, you can:

  • Register your interest to attend here
  • Visit the event landing page for the latest updates here

Limited Sponsorship Opportunities Remaining

A limited number of sponsorship opportunities are still available for organisations looking to position themselves at the forefront of the conversation and connect with senior leaders.

If you’re interested in partnering with the Retail Media Impact Summit, we encourage you to get in touch soon to secure one of the remaining opportunities.

Contact Marie-Clare Puffett at puffett [at] iabeurope.eu for more information. 

We look forward to welcoming the industry back to Amsterdam this October for another day of impactful conversations, collaboration, and industry insight.

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