If Retail and Commerce Media are on your radar this year, this is one virtual event you’ll want to have firmly in your calendar.
We have officially revealed the first speakers and full agenda for our latest Great Debate on Retail Media, and it’s set to bring together some of the most important conversations shaping the future of the space.
Taking place on 21st April at 14:00 CET, the event will gather senior leaders from across the ecosystem for a fast-paced, interactive session designed not just to inform, but to challenge, provoke, and move the industry forward.
Retail Media continues to attract significant investment and attention, but with that growth comes increasing complexity.
From fragmentation and measurement challenges to the rapid rise of AI and developing retailer-brand dynamics, the industry is at a pivotal moment. The questions are no longer theoretical; they’re practical, urgent, and in many cases, unresolved.
That’s exactly why this event takes a different approach.
Rather than presenting a single viewpoint, The Great Debate puts contrasting perspectives head-to-head, creating space for open discussion on the issues that matter most.
This year’s agenda has been designed to reflect the breadth of today’s Retail Media landscape. Covering topics related to the work of our Retail & Commerce Media Committee, topics include:
The AI‑Powered Retail Media Supply Chain: From Insight to Activation
An exploration into how AI is reshaping personalisation, bidding, and ad operations. Panellists will also discuss measurement challenges, like incrementality and the rise of synthetic audiences.
The Convergence and Coexistence of Trade and Media
Speakers will tackle one of the most pressing strategic questions in modern Retail Media: should trade and media functions converge into a unified discipline, or remain distinct to preserve their unique value? Expect a lively, structured exchange as experts argue both sides.
Measurement, Transparency, and Standardisation
Discover what’s new in Version 2 of our Measurement Standards, including enhanced guidance designed to drive greater consistency, comparability, and confidence across the ecosystem. We’ll also introduce the new Flexi Formats framework and offer a forward view into the roadmap for Version 3.
Programmatic On-Site: Unlocking Scale
Finally, speakers will dive into how programmatic on-site advertising is unlocking new scale for Retail Media, enabling both endemic and non-endemic brands to reach high-intent audiences.
The event will be hosted by our Retail & Commerce Media Committee Chairs:
They’ll be joined by a strong line-up of industry leaders, including:
Selen Ozkan, Head of CPG & Retail EMEA, Uber Advertising
Paul Dahill, Managing Director of EMEA Sales, Koddi
Polina Melnikova, Strategic Growth Director, Moloco Commerce Media
James Taylor, Founder and CEO, Particular Audience
Lisa Avery, Director of Customer Success EMEA, Zitcha
Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media
With perspectives spanning retailers, agencies, and ad tech, the discussions promise to reflect the full diversity of the ecosystem.
Retail Media is moving quickly, but its future is still being defined.
If you’re looking to stay ahead of the key trends, understand different perspectives, and be part of the conversations shaping the European market, this is where it happens.
Explore the full agenda and view the speaker line-up here.
And if you can’t attend live, be sure to register, as the recording will be shared with all registrants after the event.
