Over the past week, we’ve published a three-part mini-series featuring insights from members of our Connected TV (CTV) Working Group. Together, these posts explore the challenges, opportunities, and emerging priorities shaping the future of CTV in 2026.
To make it easy to revisit the full set of perspectives, you’ll find links to all three blogs below:
A big thank you to all of our members who shared their expertise in this series.
If CTV is a priority for your organisation in the year ahead, now is the perfect time to engage with our work. You can visit our Knowledge Hub to explore more insights, or get in touch with Marie-Clare Puffett at puffett [at] iabeurope.eu to learn how you can participate in our CTV Working Group and share your expertise.
