Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is now open for your input.
Whether you’re on the buy or sell side, working locally or regionally, we invite you to share your voice to help build a clear picture of how our industry is moving toward sustainable practices.
As sustainability expectations continue to increase from consumers, regulators, and partners alike, our industry has a critical role to play. This survey helps us understand where we stand today, including the attitudes, actions, and challenges companies are facing as they work to reduce their carbon footprint and embed more sustainable practices across the digital advertising value chain.
What’s New This Year
For the first time, the survey includes an expanded focus on social impact. This addition acknowledges that sustainability today is not only about environmental progress but also about people, responsibility, and societal outcomes.
Why Your Participation Matters
Your insights are essential in fueling the future of our industry and what we do next when it comes to sustainability. The survey findings help us:
Every piece of information you share helps strengthen our understanding and build a more sustainable overview for digital advertising.
🗓️ Deadline to participate: 2nd January, 2026
We’ve also collaborated with several of our National Federation partners to make this survey available in multiple local languages. You can complete the survey in your local language in the following markets. Simply select your preferred language from the options in the top right corner of the survey :
Thank you for contributing to this important initiative!
