The latest edition of our Attitudes to Digital Advertising Survey is now open!
As a valued member of the digital advertising ecosystem, your input is essential to help us understand how investment strategies, technologies, and measurement approaches are evolving across Europe. Whether you’re an Advertiser, Agency, Publisher, or Ad Tech company, we invite you to take part and share your insights.
This survey is the next evolution of our long-running Attitudes to Programmatic Advertising study, which has served as a trusted industry benchmark for over a decade. Now expanded in scope, the 2025 edition looks beyond programmatic to explore the full spectrum of digital advertising - including display, video, CTV, and digital audio formats.
By participating, you’ll provide valuable input on key areas such as:
Your contribution will help shape a comprehensive view of the European digital advertising landscape and inform future industry guidance.
Thanks to the support of Alliance Digitale, BVDW, IAB Italy, and IAB Spain, the survey is now available in French, German, Italian, and Spanish, in addition to English.
🕒 The survey will take just 10 minutes to complete, and all responses will be treated with strict confidentiality.
📢 The results will be published in Q4 2025 through a dedicated report and shared at key industry events.
📅 Deadline to take part: 7th November
Thank you in advance for helping to shape the future of digital advertising in Europe.
