Interactive Advertising Bureau
10 March 2025

4 Reasons to Join Interact 2025 – A Bigger, Better, and Even More Engaging Experience!

Interact 2025 is set to be our most dynamic and impactful Interact yet! As the flagship conference for the digital advertising and marketing industry in Europe, this year’s edition is set to bring an enhanced structure designed to maximise learning, networking, and actionable insights. 

Taking it back to our roots, we’re heading to nhow in Brussels from 20th-21st May 2025, uniting leaders from across the entire ecosystem to foster connections and conversations that drive meaningful progress.

Under the theme ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, we’ll shine a light on the most pressing challenges and emerging opportunities, equipping businesses and industry leaders with the insights needed to navigate change with confidence. 

Here are 4 reasons why you can’t afford to miss it:

1. A New and Improved Event Structure
We’ve reimagined Interact to ensure a seamless and engaging experience. Expect a carefully curated agenda that balances insightful keynotes, interactive panel discussions, and deep-dive breakout sessions in the form of hands-on workshops and masterclasses, providing tailored content for every attendee.

2. Cutting-Edge Industry Insights
Stay ahead of the curve with expert-led discussions on the latest trends, challenges, and opportunities in digital advertising. From our Chief Economist, Daniel Knapp, revealing the latest AdEx benchmark figures to key topics including AI-driven marketing strategies, privacy, Retail Media, and more, gain knowledge that will shape the future of our industry.

3. More Opportunities for Meaningful Networking
With an improved format, Interact 2025 will offer even more networking opportunities, allowing you to connect with industry leaders, peers, and potential partners in an efficient and valuable way. Whether through roundtable discussions or informal meet-ups at our cocktail receptions or during refreshment breaks, you’ll be sure to leave with meaningful connections.

4. A Creative Location to Inspire Innovation
Hosted in the vibrant city of Brussels, this year’s event provides the perfect backdrop for collaboration and forward-thinking conversations as we welcome a new Era of the EU Commission. Enjoy a creative venue with top-tier hospitality while immersing yourself in discussions that will drive digital advertising forward.

Don’t miss your chance to be part of the conversation shaping the industry’s future. Find out more about the event here, and secure your spot with an Early Bird discount before 29th March here today!

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