Interactive Advertising Bureau
27 April 2016

PulsePoint eBook: The header bidding manisfesto

Publishers are faced with an uphill battle as they fight to get a fair deal in programmatic trading; while all the while, the bottom line is that they just want to be able to provide their audience with the best digital advertising experience possible.

What does the emergence of new bidding technology mean for publishers and what are the real-life challenges? How can new innovative tech, such as header bidding deliver real potential for publishers looking to drive increased yield and optimise their revenue?

Download PulsePoint’s new eBook below to learn more! 

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