Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to navigate it. To support this, we’ve released an updated version of our Retail & Commerce Media Glossary and the Retail & Commerce Media Definitions One Pager. These resources offer clear, pan-European definitions to help standardise the language around Retail Media in digital advertising and promote industry-wide alignment.

This update builds upon the definitions first introduced in IAB Europe’s 101 Guide to Retail Media, ensuring they remain relevant, comprehensive, and adaptable to this continually evolving space. 

We extend our gratitude to IAB Australia for allowing us to adapt their Glossary, and to our Retail & Commerce Media Committee members, whose insights and expertise have helped shape this valuable resource:

• Jason Wescott, IAB Europe Retail Media Committee Chair and Global Head of Commerce Solutions, GroupM Nexus
• Tim Abraham, Senior Director, Data Partnerships, The Trade Desk
• Yara Daher, Retail Media Consultant, IAB Europe
• Elodie Usai, Head of eCommerce, GroupM Belgium
• Pete Danks, VP Strategic Partnerships, Magnite
• Katie Streeter Hurle, CSO, SMG

Access the updated Glossary here and the Definitions One Pager here.

For more information on IAB Europe’s Retail and Commerce Media work and how you can get involved, please visit our Retail Media Hub here, or contact Marie-Clare Puffett at puffett@iabeurope.eu.