Interactive Advertising Bureau
27 July 2023

Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your business in your journey to greater sustainability, transparency, and success. 

As a leader in the digital advertising industry, we understand the challenges and opportunities that come with navigating the ever-evolving landscape of sustainability and responsible business practices. With terms like "sustainable," "green," "net-zero," and "carbon-neutral" having gained significant traction in our industry, it makes it increasingly essential for businesses to discern the authenticity and validity of such claims.

We are excited to introduce our new guide to help organisations make more informed decisions and contribute to a more sustainable future for our industry. 

What Does the Guide Offer?

This initial guide has been designed to assist you in evaluating sustainability claims from potential partners and provides general orientations for exploring critical areas during the initial stages of assessment. By leveraging this guide, you can better evaluate sustainability claims from potential partners and implement sustainable business practices.

The guide explores key areas including: 

  • Environmental Considerations 
  • European Legislation & Guidance
  • Anti-Greenwashing Principles
  • Social & Governance Considerations
  • The Economic Benefits of Sustainable Decision-Making 

This will also be further supported by the development of more in-depth business reports and playbooks and sustainability scorecards that will enable market participants to consider ESG factors as well as economic benefits. 

This guide is an invaluable tool for businesses seeking to navigate the complexities of sustainability and make more informed choices. 

Download the guide here

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