IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline for this year’s awards has been extended by one week!
The MIXX & Research Awards will now close on Friday 23rd April!
So have you produced an outstanding campaign or research project over the last year? Then enter IAB Europe’s 2021 MIXX & Research Awards!
Winners of the awards are renowned in the industry for delivering some of the best impactful and innovative work that Europe has ever seen!
The MIXX Awards Europe and the IAB Europe Research Awards are accepting entries from talented and hard-working teams that have created some of the best digital campaigns and research projects in Europe. The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders. Your work will be reviewed by a jury of experts from across the digital advertising and research industry who dedicate hours of their time to review and discuss all entries.
This year’s jury includes experts from BBC Global News, Bloomberg Media, Bauer Media, Coca-Cola, Havas Media Group, GroupM, Publicis Media, PHD, TikTok, Vodafone, Visa and WarnerMedia. Check out the recording here from IAB Romania who recently held a Clubhouse talk with some of the jury!
The winners will be announced at IAB Europe’s flagship event ‘Interact’ which will be held virtually on 25th -27th May! Last year over 1000 people tuned in to watch the winners being announced.
Both awards feature categories to showcase the very best creative campaigns and research projects from across Europe.
- MIXX Awards Europe Categories
Brand Advertising Campaign, Direct Response / Lead Generation Campaign, Video Advertising, Social Media, Search Advertising, Branded Content, Native Advertising, Virtual and Augmented Reality or other New Technologies, Campaign Effectiveness, Integrated Advertising, Effective Use of Data, Games & E-Sports, Influencer Marketing, Non-profit / Corporate Social Responsibility, Digital Audio Advertising, Digital OOH Advertising, Offline Digitalisation, Product Innovation, CTV advertising campaign (NEW) Digital Strategy Person of the Year, Digital Creative Person of the Year.
- Research Awards Categories
Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Cross-Media Measurement, Digital Advertising Formats, Research Innovation, Audience Measurement, Best Use of Research Budget, Data Effectiveness, Digital Advertising and Marketing Industry Insights, Digital Researcher of the Year.
We have created a checklist to help you make sure your entry is on track for the early bird deadline of Friday 12th March. Consider entering your work into multiple categories to get maximum visibility for your project or campaign. There is a discounted rate for entering additional categories!
✔ Select the categories you want to enter
Visit the Awards site to review all the different categories you can enter.
✔ Download the entry notes
Our entry notes contain all the rules and entry info you need for entering the awards, including the judging criteria. Please see below to access the entry notes:
✔ Plan your time
Make sure you have enough time to draft your submissions and get them reviewed before you submit them.
✔ Review the 2020 winning entries
Why not have a look at some of our winners from last year to inspire your entry? Click here to see the 2020 winners.
✔ Ask the organisers
Get in touch with us via email if you have any questions:
- Liz Haines – firstname.lastname@example.org
- Helen Mussard – email@example.com
- Final deadline – Friday 23rd April
- Shortlist announced – W/C 17th May
- Winners announced – W/C 24th May
Entry Links – Ready to be recognised?
Enter now to inspire others, reward your team and gain pan-European recognition for your digital advertising campaigns or research projects.