Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe. Thank you to our jury of experts who dedicated hours of their time to reviewing and discussing all entries and finalising the winners.

The 2020 winning companies include: Publicis Media Turkey, Hype, proof., milklab, OMD, MeMo, Gemius and Verizon Media.

Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter.

MIXX Awards Europe – 2020 Winners

GRAND PRIX
Campaign: Eti Puf Music Academy
Media Agency: milklab / MG Media
Advertiser: Eti Puf
Watch the video

Comments from the Jury on the Grand Prix Winner:
“The campaign proves that if you use emerging technologies in a smart way it can be not only a gimmick, a talking point among your marketing friends, but a vehicle that can take your brand to the next level and help it to make it through difficult times ahead.”

“The campaign engaged people to such an extent that they not only played with it, but even created their own ‘instruments’ and shared their creations online. The brand gave them not just value for money – it provided a new way of interaction with mobile devices. Simple and brilliant, it clearly linked sales with fun.”

“The link to the product and the delivery through relevant and popular technology translated into great results for the campaign. All in all, this campaign shows a great mix of touch points together with a liquid creative redline enhanced by technology.”

 

Brand Advertising Campaign

BRONZE
Campaign: #nudoarluni
Media Agency: The Onion Media
Advertiser: 5 to go
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BRONZE
Campaign: Building Memories
Media Agency: Socialab
Advertiser: LEGO
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Branded Content

GOLD
Campaign: “Jak TO Robić?” / “How to do IT?”
Media Agency: Abstra
Advertiser: Durex / Reckitt Benckiser
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BRONZE
Campaign: FIX HELLAS – GAZZETTA FOOD BALL
Media Agency: UM
Advertiser: FIX – Olympic Brewery
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BRONZE
Campaign: OLX for International Women’s Day
Media Agency: 180heartbeats + JUNG v MATT
Advertiser: OLX Poland
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Campaign Effectiveness

GOLD
Campaign: €200,000 additional monthly revenue through personalisation
Media Agency: Fingerspitz
Advertiser: Plein.nl
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SILVER
Campaign: A-Class Sedan Celebrations
Creative Agency: Publicis Emil Turkey
Advertiser: Mercedes-Benz Turkey
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BRONZE
Campaign: “Coke Energy – This Energy is For You
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
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BRONZE
Campaign: Eti Puf Music Academy
Media Agency: milklab / MG Media
Advertiser: Eti Puf
Watch the video

Digital OOH Advertising

BRONZE
Campaign: Lay’s 4 Seasons / Spring and Summer / Digital OOH
Media Agency: OMD
Advertiser: PepsiCo
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Direct Response/Lead Generation

GOLD
Campaign: Come back to Bulgaria
Media Agency: proof.
Advertiser: TELUS International Europe
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BRONZE
Campaign: Exclusive Club for Night Owls
Creative Agency: Hype
Advertiser: Turkcell
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Effective Use of Data

SILVER
Campaign: Mobile Proximity Marketing for BP
Media Agency: Mindshare Poland
Advertiser: BP
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SILVER
Campaign: Transforming Digital Media into Business Outcomes for Ford
Media Agency: GTB, Xaxis EMEA & Mindshare
Advertiser: Ford
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BRONZE
Campaign: The Great Google Shopping Hack
Media Agency: Neodigital
Advertiser: Yalı Spor
Watch the video

Games & E-Sports

GOLD
Campaign: Eti Puf Music Academy
Media Agency: milklab/MG Media
Advertiser: Eti Puf
Watch the video

SILVER
Campaign: An unexpected return to the studio
Media Agency: MediaCom Warsaw/Fantasyexpo
Advertiser: Old Spice / Procter & Gamble
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BRONZE
Campaign: The Generation T
Media Agency: Hype
Advertiser: Akbank
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Influencer Marketing

BRONZE
Campaign: Foundation Portraits
Media Agency: proof.
Advertiser: Avon
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BRONZE
Campaign: Generation Z chooses Rexona
Media Agency: Initiative Russia
Advertiser: Rexona / Unilever
Watch the video

Integrated Advertising

SILVER
Campaign: Coke Energy – This Energy is For You
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
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SILVER
Campaign: Dove #Show us Russia
Media Agency: Initiative Russia
Advertiser: Dove / Unilever
Watch the video

BRONZE
Campaign: TASTE OF DODONI
Media Agency: Universal Media
Advertiser: Dodoni S.A.
Watch the video

Non-Profit / Corporate Social Responsibility

SILVER
Campaign: Bitwa o Neta
Media Agency: Artegence
Advertiser: PKO Bank Polski
Watch the video

BRONZE
Campaign: OLX for International Women’s Day
Media Agency: 180 Heartbeats + JUNG v MATT
Advertiser: OLX Poland
Watch the video

Offline Digitalisation

GOLD
Campaign: #nudoarluni
Media Agency: The Onion Media.
Advertiser: 5 to go
Watch the video

Product Innovation

BRONZE
Campaign: air dropping fries
Media Agency: proof.
Advertiser: skapto
Watch the video

Search Advertising

BRONZE
Campaign: The Great Google Shopping Hack
Media Agency: Neodigital
Advertiser: Yalı Spor
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BRONZE
Campaign: Search and beyond. Profitable growth of the market leader.
Media Agency: Adequate
Advertiser: Vola.ro
Watch the video

Social Media

SILVER
Campaign: MasterChef GR 3 – Social Media Strategy
Media Agency: adjust.
Advertiser: MasterChef Greece 3 – Star Channel
Watch the video

SILVER
Campaign: Bitwa o Neta
Media Agency: Artegence.
Advertiser: PKO Bank Polski
Watch the video

BRONZE
Campaign: #nudoarluni
Media Agency: The Onion Media.
Advertiser: 5 to go
Watch the video

BRONZE
Campaign: FANTA MUSIC IS OURS
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca Cola Company
Watch the video

Video Advertising

GOLD
Campaign: sahibinden.com – Second Hand Shopping
Media Agency: SEM and Kozmonot
Advertiser: sahibinden.com
Watch the video

SILVER
Campaign: Citi Simplicity Card – YouTube Director’s Mix
Media Agency: Feno
Advertiser: Citi Handlowy
Watch the video

SILVER
Campaign: Hey Mercedes! A Sedan
Media Agency: OMD Turkey
Advertiser: Mercedes
Watch the video

BRONZE
Campaign: Mobile Flood
Media Agency: Tempo OMD Hellas
Advertiser: Tanweer – Aquaman movie
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Virtual and Augmented Reality

GOLD
Campaign: Eti Puf Music Academy
Media Agency: milklab/ MG Media
Advertiser: Eti Puf
Watch the video

IAB Europe Research Awards – 2020 Winners

 

Audience Measurement

SILVER

Gemius and The Polish Internet Research: Uniting advertisers’ and publishers’ universes in one single-source research. From content and ad distribution planning to post-exposure verification.
In June 2019, media representatives in Poland formed a coalition named “Marketers for Better Researches”. Their main goal was to form mutually trusted recommendations regarding one measurement for TV, radio and Internet. Gemius developed the solution that meets the recommendations which is the first single-source cross-media measurement of TV, radio and Internet in Poland.

BRONZE
MeMo²:
introducing THX. – The Future of Cross-media Analytics – MeMo2
MeMo2 – THX. is a cross-media measurement platform that can register fully automated, passive and real-time exposure with online and offline media. In addition, THX. tracks real-time moving behavior of real consumers and includes a survey system enabling brands, agencies and publishers to correlate cross-media exposure to actual store visits and brand lift.

Best Use of Research Budget

GOLD
MeMo²: introducing THX. – The Future of Cross-media Analytics – MeMo2

Brand Advertising Effectiveness

SILVER
Verizon Media: Measuring the Impact of Vodafone & Verizon Media ‘Find Unlimited’ AR Campaign
Vodafone wanted to celebrate the launch of the iPhone 11 with a campaign that would be as innovative as the new phone itself. The leading telecommunications giant wanted to position themselves as an innovator in the mobile-space amongst tech-savvy Londoners within the 25-54 age range. Verizon Media aimed to measure awareness and perceptions of Vodafone as well as the levels of engagement with the AR competition.

BRONZE
Mediametrie: Viewability & Exposure duration: Which impact on ad effectiveness?
For digital campaigns, for a long time, the Click through rate appeared as a grail to evaluate the success of a campaign. When measuring the branding impact, solutions such as Digital Ad Ratings appeared as a game changer to measure the reach & frequency, and the ability to target the desired audience; Brand lift surveys (including Médiamétrie’s) managed to prove the effect of digital advertising. However, duration of exposure has rarely been treated in the right way for Digital.
Médiamétrie//NetRatings in partnership with its partner Integral Ad Science set up an innovative research approach to assess for the first time the relation between duration of exposure and advertising effectiveness for digital campaigns.

Consumer Attitudes and Behaviour

GOLD
EDAA: Consumer perceptions and attitudes towards digital advertising post-GDPR
EDAA’s consumer research shows that consumers want relevant advertising, alongside user-friendly transparency and control mechanisms. Yet they have mixed levels of awareness and understanding of regulations and their rights.

Cross-Media Measurement

GOLD
Annalect and Hearts & Science: Digital Attribution – In a privacy driven world of walled gardens and crumbled cookies…

Together with their client Fitness World, Hearts and Science aimed to re-evaluate and understand the effectiveness of digital platforms, channels and formats – all the way down to the most granular line-item level, while making sure that effects from walled gardens, TV, seasonality and pricing were included in the attribution.

SILVER
MeMo²: introducing THX. – The Future of Cross-media Analytics

Data Effectiveness

GOLD
Annalect and Hearts & Science: Digital Attribution – In a privacy driven world of walled gardens and crumbled cookies…

SILVER
MeMo² : introducing THX. – The Future of Cross-media Analytics – MeMo2

Digital Advertising and Marketing Industry Insights

GOLD
OMD: Understanding how the next wave of disruptive AI technology can drive brand growth through higher value consumer experiences
OMD created a global multi-phased research study to track AI perceptions, adoption and usage as the technology evolves. With novel insights, the research shows that AI technologies are reaching the tipping point of mass adoption and that consumers are beginning to expect more than a novelty experience.

Research Innovation

GOLD
MeMo²: introducing THX. – The Future of Cross-media Analytics – MeMo2

SILVER
Annalect and Hearts & Science: Digital Attribution – In a privacy driven world of walled gardens and crumbled cookies…

 

 

 

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