In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape our organisation and industry. This year’s theme, ‘Accelerate Action’, reflects the drive, dedication, and leadership that fuel progress within our business and beyond.
Throughout March, we’re highlighting the diverse roles, experiences, and achievements of the women at IAB Europe.
Today, we’re excited to introduce Ioana Mardare. Originally from Romania and based in Brussels, Ioana project manages our industry committees and task forces and leads key initiatives at IAB Europe, ensuring successful outcomes across global projects. Here’s what Ioana had to say.
Q. What does International Women's Day mean to you personally?
In my native culture, Women’s Day is a highly celebrated occasion. A time when the achievements and contributions of women are recognised and honoured. However, as the years have passed, I’ve come to realise that while such dedicated days are important, true appreciation should not be confined to a single date on the calendar. Instead, I believe it is equally - if not more - important to celebrate milestones regularly, acknowledging the continuous dedication, resilience, and hard work that women demonstrate every day.
I firmly believe that it is the consistent effort we invest in our daily tasks, both big and small, that ultimately drives progress and leads us toward our goals. These everyday contributions - whether in the workplace, at home, or within society - are often what truly make a lasting impact. For this reason, I would love to see women celebrated not only on designated occasions but throughout the year, receiving credit for both their visible achievements and the invaluable, often unseen efforts they make. Recognising and appreciating these contributions on an ongoing basis fosters a culture of encouragement and empowerment, ensuring that women feel valued and supported in every aspect of their journey.
Q. Have you had any mentors or role models who influenced your career? How did they impact your growth?
I have been fortunate to work alongside strong, inspiring women who have mastered the art of balancing their professional and personal lives. Watching them navigate the challenges of demanding careers while also making time for their families, passions, and personal well-being has been truly eye-opening. Their ability to find harmony between these two worlds has given me confidence that it is possible to excel in any field without having to sacrifice one’s personal aspirations. Seeing their resilience, dedication, and ability to adapt has strengthened my belief that success is not confined to a single aspect of life - it is about creating a fulfilling and well-rounded journey.
Q. How does IAB Europe promote inclusivity within its teams and initiatives?
I've always deeply valued my time at IAB Europe, particularly the incredible opportunity to work within a diverse team that places a strong emphasis on intercultural communication. Collaborating with colleagues from different backgrounds, perspectives, and experiences has not only broadened my understanding of global dynamics but has also reinforced the importance of inclusivity in the workplace. By fostering an environment where differences are acknowledged, respected, and celebrated, we create a culture of openness and mutual learning. This, in turn, cultivates a positive and highly productive atmosphere, where individuals feel valued and empowered to contribute their unique strengths. When people feel supported and heard, they are more motivated to grow, innovate, and ultimately reach their full potential - something that benefits both individuals and the organization as a whole.
Q. Are there any daily habits or practices that help you maintain focus and well-being?
I strive to maintain a healthy and balanced lifestyle by incorporating small yet consistent habits into my daily routine. Rather than relying on drastic changes, I believe in the power of steady, mindful choices that contribute to overall well-being. This includes nourishing my body with healthy, wholesome foods, engaging in regular physical activity to stay energised, and practicing gratitude to cultivate a positive mindset.
Above all, I aim to maintain an optimistic outlook on life, as I’ve found that a positive perspective not only enhances my personal happiness but also strengthens my professional growth. That being said, I also recognise the importance of self-awareness and reflection. There are moments when stepping back, pausing, and reassessing a situation can make all the difference. Taking the time to gain a fresh perspective allows me to approach challenges with greater clarity, emotional balance, and a calmer demeanor. By doing so, I am better equipped to make thoughtful, well-informed decisions that contribute to both personal fulfillment and professional success.
You can read more Q&A blogs from our 'Spotlighting the Women of IAB Europe' series here.
