Interactive Advertising Bureau
16 May 2017

Press release: Annual gathering of European digital ad industry leadership in Amsterdam (23-24 May) will address critical regulatory challenges, demands for transformational change from marketers

Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23rd May, focusing on the “new rules of engagement” between marketers and consumers.  The new rules reflect users’ increasing ability to engage with digital content and services – including advertising – on their own terms (or not at all).  Marketers ignore these rules at their peril.

Over two days, Interact will bring together 300+ C-level executives from 30 countries and 3 continents to focus on creativity, building a commercially viable digital ecosystem, and navigating a future marked by disruption.

There will be keynotes from  such as Havas Media Group’s Dominique Delport, AOL’s Digital Prophet David Shing, Facebook’s Nicola Mendelsohn, Nigel Morris of DentsuAegis, Gian Fulgoni of comScore, Google’s Matt Brittin, and Jeffrey Cole of the Annenberg School for Communications at USC. Publishers at the cutting edge of the digital revolution will feature, including Schibsted, RTL, The Guardian and de Persgroep.  Advertisers on the programme include household names such as Philips and Orange.

It is an exhilarating time to be part of this industry,” said Townsend Feehan, CEO. “On the business side, there is advertiser pressure for swift, transformational change on accountability and transparency, and as if that were not enough, the EU’s new ePrivacy law is a tsunami threatening to wash us all off the map. But every challenge also constitutes an opportunity. In Amsterdam, we will hear from a sterling cast of industry leaders about how they view the opportunities, and harness the experience and energy of colleagues from across the ecosystem to define a path forward together that will be worthy of where we have come from.”

We very much look forward to welcoming industry stakeholders from across Europe to Interact to optimise solutions that both consumers and advertisers will find valuable,” said Chairman of the Board Constantine Kamaras.

About IAB Europe

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The online advertising Industry is estimated to account for over a million jobs in Europe and contribute over EUR 100 billion to European GDP, and acts as an incubator of high-end data analytics and other digital skills that can then be deployed in the wider economy.

About Interact

Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them.

Find out more and check out the impressive line-up of speakers here:

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