2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published today.
The ongoing roll out of the programme saw considerable take-up across European markets as well as growing consumer awareness of privacy tools, such as the AdChoices icon available in or around ads.
Key highlights of the 2014 Activity Report include:
Dr. Oliver Gray, Director-General of the EDAA, commented: “Today’s report signals that the EDAA and EU Self-Regulatory Programme are firmly up and running, providing great benefit to consumers and businesses alike. It shows a real boost in the number of participating companies, from larger players to SMEs, operating right across Europe.”
Nick Stringer, Chair of the EDAA and Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), added: “The EDAA’s 2014 Activity Report shows significant progress on the path towards greater consumer awareness and trust whilst enabling the delivery of content, services and applications to people right across Europe at little or no cost.”
Please contact Dave Barron, EDAA project manager email@example.com T: +32 (0)2 213 4180