Interactive Advertising Bureau
29 March 2016

One month left to apply for the EACA International Advertising Summer School

There is still one month left to apply for the eight EACA International Advertising Summer School. From 4 to 8 July 2016, students and young professionals will be trained by leading advertising practitioners at the Design Akademie Berlin, in Germany. During that week, participants will be inspired and will learn about the different communications disciplines. They will then apply all their knowledge and skills to their work in international teams on a client brief. This year’s challenge comes from the Deutsche Telekom, one of the biggest telecommunications companies in Europe.

Participants will be split into two groups according to their level of experience. The Foundation Course is aimed at Bachelor and Master students, while the Advanced Course is tailored to professionals with up to two years of work experience. A wide range of workshops can be found in the school programme, spanning from Strategic Planning and Storytelling, Creative Idea Generation and The Future of Digital to Behavioural Economics and Presentation and Pitching Skills. Since digital advertising is gaining momentum in the industry, this year’s programme is also introducing a course on Digital advertising bootcamp: interactivity through mobile and video delivered by experts of the Interactive Advertising Bureau (IAB).

Following the success of the previous editions and quoting the Principal of the EACA International School of Advertising, Micky Denehy, the EACA Secretariat is convinced that participants of the Summer School 2016 will again show “a great mix of enthusiasm, motivation and teamwork” which will translate into impressive campaigns.

Students and advertising professionals wishing to attend the EACA International Advertising Summer School 2016 should send their application no later than 29 April 2016 to Selected participants will be announced at the beginning of May. More details about the location, courses and trainers are available on the edcom website.

For further information, please contact:

Claudia Ortiz Reyero
European Education & Training Manager
+32 2 740 0716

Dominic Lyle
Director General
+32 2 740 0711

About The EACA International School of Advertising and Communications

The EACA International School of Advertising and Communications was launched in 2009 by the European Association of Communications Agencies. Its purpose is to help raise professional standards across the communications industry by training and developing the skills and talents of its practitioners.

About edcom

edcom, The European Institute for Commercial Communications Education, was founded to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

About EACA

EACA, the European Association of Communications Agencies, The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brandbuilding campaigns. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively.


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