Interactive Advertising Bureau
23 September 2021

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry Insider sessions with some of our members. In the series so far, we have heard best practices and advice from PubMatic, OneTrust, Sourcepoint, and Criteo.

If you missed these sessions, don’t worry as you can access them all on-demand here

Next week we will be joined by leaders from Facebook, Google Integral Ad Science, and Xandr as they dive deeper into key areas of and best practices for trust and transparency.

Join the following events to hear the latest views from leading industry experts. All sessions are free and include an audience Q&A.

We look forward to seeing you there!

Industry Insider With Xandr: How PREX, Delta Pronatura, BurdaForward And Xandr Partnered To Find More Transparency Within The Programmatic Ecosystem!
27th September at 12.00 CET

In August 2021 Xandr partnered with PREX, Delta Pronatura, and BurdaForward to help them gain full transparency over their media investment along the supply chain. Xandr and its partners expanded the SCID (Shared Campaign Identifier) project out of France and showed that it can serve as an industry standard for transparent operations in the ecosystem.

During this session Mediaplus and Xandr will discuss the SCID solution, the opportunities it provides, and why advertisers should care about transparency.

Register here

Industry Insider with Google: Building Trust with Privacy by Design - with Google Ads & Chrome 
28th September at 16:00 CET 

Join this session to hear Google Ads share new research with Ipsos that asked 7,000 people about ads and privacy, and what marketers can do to adapt. Google Chrome will discuss the latest developments on Privacy Sandbox and APIs such as First Party Sets. Join to learn about steps you can take today to prepare your business for what’s to come.

Please note: This is a live event and will not be available on-demand, so be sure to secure your space today!

Register here

Industry Insider With Integral Ad Science: Mind The Gap: Addressing Programmatic Supply Chain Transparency
29th September at 12.00 CET

The meteoric growth of programmatic has captured the attention of digital power players. While supply chain optimisation can add complexity, advertisers still need to access the most relevant inventory to reach consumers. In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers?

During this practical session, IAS and a panel of experts will open up an in-depth discussion about Supply Path Optimisation adoption and moving the market towards more transparency.

Register here

Industry Insider With Facebook: Driving Change Through Transparency by Facebook 
30th September at 12.00 CET

During this Industry Insider webinar, Facebook leaders and subject matter experts will be discussing the company’s commitment to transparency, and why it matters for the future of the industry.

Register here

To catch up on any of the Industry Insider Trust and Transparency webinars you have missed, watch them on-demand here


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