This newest insight piece from comScore looks at mobile devices, categories and apps’ share of total digital time, and how this aligns with Maslow's Hierarchy of Needs, but also investigates areas such as:
“The dominant share of digital time represented by mobile globally highlights the need for measurement that captures all forms of digital activity on these devices” said Will Hodgman, executive vice president of international sales at comScore. “This report underlines the importance of demographics, app consumption and country-specific behavioural trends that publishers, advertisers and agencies need to effectively evaluate mobile audiences in a cross-platform world. We’re excited to expand this precise mobile measurement to even more markets throughout 2017.”
The report can be downloaded from the comScore website here.