While consumers have been quick to grasp all viewing options in the new living room the advertising business has been much slower to do so. There are perceived barriers to investment, starting with measurement, but also the need to bring together TV and digital teams, skill sets and processes, under a holistic approach.
This (global) guide is intended to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that the new living room creates for marketers, and provide tactics for buying OTT, STB VOD and Addressable Linear. But it is also a reference guide for all stakeholders in the value chain, highlighting where progress is being made and collaboration is needed.
You can download the full FreeWheel Council for Premium Video report here (registration required).