Join Us at Virtual Programmatic Day! Europe’s Flagship Programmatic Event Returns

What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? You get Virtual Programmatic Day (VPD) - a standout event where ideas meet action.

On 8th July 2025 from 15:00 CET/14:00 BST, we invite you to take part in the largest virtual event in Europe dedicated to programmatic advertising. For this edition, we will be hosting a a hybrid format, thanks to members   Rakuten Advertising for their riverside venue! Taking place in London, VPD offers an afternoon packed with sharp insights, fresh perspectives, and strategic thinking from some of the most influential leaders in the industry.

What to Expect

This year’s programme tackles the major themes making headlines in 2025. From omnichannel advertising and curated marketplaces to the future of attention metrics, VPD offers practical takeaways through four dynamic panel sessions:

H1 Learnings, H2 Outcomes: The State of Programmatic

A no-nonsense review of what’s worked so far this year, where budgets are moving, and how top players are adapting for the second half of 2025.

Omnichannel Programmatic - Retail Media, CTV, DOOH & Audio

Discover how advertisers are running programmatic campaigns across every screen, stream, and store with more precision and performance than ever.

How to Win with Curation

With curated marketplaces on the rise, find out how buyers and sellers can create real value with smarter supply strategies and quality-first thinking.

Pay Attention – The Future of Attention Metrics

More than a buzzword? Learn how attention data is being used in real-world campaigns to sharpen both media and creative decisions.

Attend Your Way

Whether you want to see us in person in London or join from the comfort of your office, we have multiple options for you to participate: 

• Virtual Attendance: Tune in live via Zoom to join the discussion and interact with speakers during Q&As.
• In-Person in London: Enjoy an energising afternoon of insights and in-person networking over drinks and canapés in a limited-capacity setting (open to IAB Europe members). 

Featured Speakers

We have a stellar lineup of speakers already confirmed, with more coming soon, including:

• Andrew Buckman, Chief Growth Officer, Azerion
• Emma Newman, Chief Revenue Officer EMEA, PubMatic
• Jason Wescott, Global Head of Commerce Solutions, WPP Media
• Ralf Ollig, Vice President Product, Sportradar
• Tom Peruzzi, Spokesperson of the management board, Virtual Minds
• Filippo Gramigna, co-CEO, Onetag
• Sarah Botherway, Director, Marketplace Operations, Index Exchange
• Stefanie Briec, Sr Dir. Demand Sales, Comcast Advertising

Keep your eyes peeled for more leading speakers to be revealed very soon. 

Connect with Industry Peers

After the panels, the conversation will continue with a networking reception from 16:00 BST. It’s a great opportunity to meet peers and industry leaders.

Don’t Miss Out - Register Now!

Find out more about the event here, and register below to secure your space. 

• Register for virtual attendance
• Register for in-person attendance (limited spaces available to IAB Europe members - confirmation via email)

Mark your calendar and get ready for an afternoon of insight, strategy, and real-world solutions. Whether you’re tuning in from your desk or joining us in London, Virtual Programmatic Day 2025 is where the industry connects and collaborates.

We can’t wait to see you there!