Interactive Advertising Bureau
15 February 2017

James Cherkoff - IAB UK Recommended

Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new 'long-tail' era. Professor John Maeda, MIT MediaLab, USA

Training Experience

James has designed and delivered more than five hundred digital marketing training programmes for organisations in Europe, Asia and the US.

The focus of the training sessions are to help companies, agencies and brands create digital marketing plans that focus on real business outcomes.

The sessions include bespoke presentations, structured exercises and planning frameworks that help define objectives, practical applications, analytical techniques and measurable results.

The training sessions are designed to bring digital marketing issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.

Public Speaking And Media

James speaks at conferences and events around the world including: MIT MediaLab and the University of Delaware in the US; Reboot in Denmark; HURA in Croatia; PICNIC in Holland; NESTA in London; the University of Edinburgh Business School; the Danish Institute of TechnologyGDI ZurichDurham Business School; the Vienna Tourist Conference; and professional services organisations such as the IAB, the Investor Relations Society, the Institute of Practitioners In Advertising the Market Research Society and the CIM.

James writes the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive and by The Guardian to be part of its Select Marketing Network.

He has contributed to the FTBBCIndependentObserverAd Age, Research Magazine, Mediaweek, WebProNewschangethis.comBusiness Week  and the Guardian.

You can also hear him on BBC Radio 4 discussing the early days of blogging.

James was named as a Thought-Leader in Research Magazine's '50 To Watch' and is a Course Director for Digital Strategy at the Chartered Institute of Marketing.


James spent the first part of his career at global marketing consultancy Burson-Marsteller.  There he managed programmes for Unilever, Philip Morris and Accenture, to which he was seconded as part of the European marketing team.

In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture.

The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.


James lives in Hackney, London with his partner and two daughters. When he isn't knee deep in networked media he can be found watching and/or discussing Arsenal FC, cooking excessively spicy food, drinking Rioja, cycling across Hackney Marshes, swimming at the London Acquatics Centre, planning camping trips, reading horrific crime novels or playing childish games.

Contact Details

Email :
Telephone : 07779 269 531
Website :
Address : 30 Thornby Road, London, E5 9QL

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