The fifth edition of Friends of Search will be hosted in the Kromhouthal in Amsterdam on the 8th of February. This year sees the unmissable congress for (online) marketeer and SEO/SEA specialists in the Benelux region and has more international speakers than ever.
International Search- experts at Friends of Search
As an online marketeer you want to stay up to date on the most important international developments and want to be aware about how other companies use their search-engine marketing and search-engine optimisation. With Friends of Search you don’t have to go abroad anymore. IAB NL fly all their search-experts in to Amsterdam so they can share their knowledge with you! IAB NL find them in countries which develop faster in the ‘search-industry’, such as England, Germany and the United States.
Friends of Search is hosted by industry associations DDMA and IAB Netherlands.
DDMA is the industry association for Marketing and data. Their 300 members bring and pick up knowledge about how to communicate with their target groups in a relevant way. With their members they organise networking and knowledge meetings. DDMA is also an interlocutor of stakeholders in the Hague and Brussels about the developments of a sustainable data-economy. Data-use brings responsibilities. That’s why their members need to act within the frame of law and codes of conduct. DDMA supports them by offering free legal advice in the area of data-security and privacy rules. To verify if organisations handle the personal data carefully when sending ads they also created the privacy seal ‘Privacy Waarborg’.
About IAB Nederland
The IAB is the industry association of digital advertising and marketing innovation. IAB accelerates digital growth and delivers a structural contribution to the qualitative development in the industry. With the help of sponsorship contributions the members of the association create content for this strategy by organising events, doing research and publishingwhitepapers. The whole media chain is represented within the IAB. Advertisers, publishers, media-agencies, technology parties and creatives network and exchange knowledge & experience in the IAB meetings.