Interactive Advertising Bureau
23 October 2018

IAB Forum

The IAB Forum, scheduled for 12 and 13 November at MiCo in Milan, is the most important Italian event in the digital sector and the 4th in Europe in number of visitors.

The 2018 edition, 'I AM EVERYWHERE - Challenges of Mobile Society', will focus on the impact of the digital society on man: the revolution led by Artificial Intelligence and Blockchain, the need for a strong ethical imprint of digital and a market more fair and transparent, the sustainability of some ongoing processes.

Over 30 speakers - industry experts, international opinion makers, innovators and institutional representatives - will offer scenarios, visions and opportunities for reflection on the social, economic and cultural impact of digital transformation: from the father of AI algorithms, Juergen Schmidhuber, to Ivana Bartoletti and Luciano Floridi; from Jim Harris, one of Blockchain's leading world experts, to visionary Daan Roosergaard, through Philip Kotler and Ryan Soutter. Not to mention an overview of the trends in the advertising market, commented by Gerry D'Angelo (P & G Global Media Director), Hamish Nicklin (CRO The Guardian) and Giulio Malegori (CEO Dentsu Aegis EMEA).

A very rich program, which will also offer moments of entertainment with Alessandro Cattelan and Valerio Mastandrea.

IAB Forum is also an Exhibition Area of ​​10,000 square metres, Training Session Side with Professionals and University Professors, Speed ​​Dates with companies, and more than 60 workshops on the main innovations of digital adv!

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