Interactive Advertising Bureau
16 February 2017

IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Europe

You can watch the recording of the second webinar entitled The Native Advertising & Content Marketing landscape in Europe below.

This webinar showcases the development and implementation of online native advertising and content marketing across Europe. This is the second in a series of three webinars on Native Advertising and Content Marketing. The recordings of the two other seminars in this series are available here (Key Operational Considerations for Native Advertising and Content Marketing) and here (Building more Meaningful Consumer Relationships with Online Native Advertising).

The speakers were:

  • Maeve O’Meara, Marketing Manager, IAB Ireland
  • Clare O’Brien, Head of Industry Programmes, IAB UK
  • Ludi Garcia, Chairman of Content & Native Advertising group, IAB Spain and Head of Digital and Tech Practices areas, Ketchum
  • Veera Sydänmaanlakka, Chairman of IAB Finland Native Advertising Task Force and Native Advertising Professional, A-lehdet Oy
  • Ömer Özener, Chief Operating Officer, Onedio and representing IAB Turkey

Watch the webinar here.

Get the slides here.

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