The New Ad Portfolio, developed by the IAB Tech Lab, is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices and unprecedented choice of digital content provider and platforms. IAB Europe has been working with the Tech Lab to coordinate testing of the new ad formats with European publishers.
This webinar recording provides some key guidance on transitioning to the New Ad Portfolio including insight from participants that have tested the ad formats in Europe.
Find out more about how the IAB Europe contributed to the testing and feedback of the New Ad Portfolio in this press release.
The recording is available here.