Join this webinar to gain insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.
Monday 19th September 3pm CEST / 2pm BST - If you've missed it, the recording is available here!
This webinar draws on the insights of the IAB Europe AdEx Benchmark 2015 report, the definitive guide to the state of the European online advertising market.
The report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4bn surpassing the €33.3bn European TV market for the first time. This webinar will dive deeper into trends, formats and market by market growth across Europe.
Daniel Knapp, Director of Advertising Research at IHS Technology, IAB Europe’s research partner, will present the report’s findings.
The presentation of results will be followed by a discussion between the following industry leaders commenting on the findings and their perspectives on future trends:
Daniel Knapp, Senior Director, Advertising Research, IHS
Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, platform economics, advertising technology, and media M&A. Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables. Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel studied in Germany, Finland, Paris and London and holds an MSc from the London School of Economics (LSE), where he is also completing a PhD.
Jean-Paul Edwards, Strategy and Product Development Director, OMD EMEA
Jean-Paul has been with OMD for 20 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and led the agency Media Futures offering. He now works at OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.
Anita Caras, Head of International Research & Consumer Insights, AOL
Anita Caras is responsible for leading a team of high performing insight professionals spanning all markets outside the US. Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support International revenue commitments and help build AOL’s brand equity in the digital advertising space. Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and content pieces, which are distributed both internally and externally to agencies, advertisers and journalists across the Globe. Anita’s 20+ years of media research experience have been drawn from roles both media owner and agency side. Prior to joining AOL, Anita held roles at: Microsoft, ITV, Viacom Brand Solutions/MTV and ZenithOptimedia both in Australia and in the UK. Before that, Anita taught media production and journalistic skills to college children in Long Island, USA.
Daniel Williams, Global Online Media Manager, Shell
As Global Online Media Manager at Shell, Dan is responsible for the strategy, performance and measurement of Shell’s digital media investment. Prior to working at Shell Dan spent several years working in digital media agencies working across a range of industries from finance and telecoms to high street fashion, with a range of B2B and B2C clients.
Attend this Webinar to find out more about:
• The European online advertising market: size and growth
• How online advertising performs compared to other media
• Trends in display, paid-for-search, classifieds & directories
• The rise of video and mobile advertising in Europe
• What is driving growth in the market?
• What is holding back online advertising?
• Comparison of 27 European markets
After registering you will receive a confirmation email containing information about joining the webinar.