Interactive Advertising Bureau
01 May 2020

IAB Europe Virtual Programmatic Day wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest virtual events in our industry. Featuring speakers from IAB Europe member companies and advertisers CNN, Bloomberg Media, BBC Global News, Double Verify, OMG, The Trade Desk, Xandr, HelloFresh Vodafone, the event was split into four panel sessions. In a series of blogs, we have provided a wrap up for each of the panels which include answering some of the audience questions that the panellists did not have time for during their discussions:

Panel 1 - The Post-Cookie Era
Panel 2 - Programmatic Transparency: Where Are We Now?
Panel 3 - The State of Supply Path Optimisation
Panel 4 - In-Housing Programmatic Trading - Lessons Learnt and Best Practices

Watch the full recording of the event here.

Event Feedback
Thanks to everyone who attended and completed the post-event survey. If you would like to leave your feedback, you can access the survey here.

With expert speakers in each topic, it is the go to event for the latest industry insight of the programmatic trading market in Europe. But don’t just take our word for it, see below for is what some of the attendees said about the event...

“IAB Europe's Virtual Programmatic Day is a fantastic resource available to push the level of understanding forward on the latest topics in our industry. I can guarantee you will have new ideas and questions for your partners after attending one an IAB Europe Virtual Programmatic Day.”

“The VPD is becoming a must attend event with regards to the quality of the topics and the high level of speakers in the digital European media landscape.”

“The event was really helpful, covering all the important topics especially SPO and In-Housing Programmatic Trading.”

“Great selection of industry leaders, all collaborating for a great discussion.”

Upcoming IAB Europe events
Find out more about upcoming IAB Europe virtual events including our flagship Interact Online event, here.

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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