Interactive Advertising Bureau
09 November 2017

IAB Europe Virtual Programmatic Day 2017 Roundup

The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency. Various outputs of the IAB Europe Programmatic Trading Committee were referenced and can be accessed via the following links:

For more information about the IAB Europe Programmatic Trading Committee and how to become a member please view our membership brochure or contact Alison Fennah (


Simon Halstead,
IAB Europe Programmatic Trading Committee Chair and Head of Demand Development International, Oath
Oliver Gertz,
Managing Director Interaction, EMEA, MediaCom
Bill Krumperman,
Advertising Platform Senior Business Advisor, Schibsted
Andrew Buckman, Managing Director EMEA, Sublime Skinz
Emmanuel Ogidan,
Commercial Director UK & Ireland, FreeWheel
Ryan Cook,
Director Global Programmatic Demand, Teads
David Goddard,
Global Head of Programmatic Trading, BBC Worldwide
Tom Mills,
Global Head of Client Operations, Affiperf (Havas Group)
Dan Watson,
Digital Director, Carat
Dave Reed,
Managing Director EMEA, MediaMath 
Phil Duffield,
Managing Director, Adobe Advertising Cloud, EMEA
Alex Merwin,
Vice President, International, SpotX
Joanna Burton,
Vice President European Strategy, SpotX
Luke Fenney, VP Publishers Development, Index Exchange Josie Howard,
Head of Bidder Development Europe, Oath
Uli Hegge,
VP Strategic Development, DACH, AppNexus
Pavlina Vasilatou,
Digital Media, Programmatic and Trading Lead, Nestle

You can watch a recording of the event here and here.

The event agenda is available for download below:

iconDownload - 1.18 MB

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