The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency. Various outputs of the IAB Europe Programmatic Trading Committee were referenced and can be accessed via the following links:
For more information about the IAB Europe Programmatic Trading Committee and how to become a member please view our membership brochure or contact Alison Fennah (fennah@iabeurope.eu)
Speakers:
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| Simon Halstead, IAB Europe Programmatic Trading Committee Chair and Head of Demand Development International, Oath |
Oliver Gertz, Managing Director Interaction, EMEA, MediaCom |
Bill Krumperman, Advertising Platform Senior Business Advisor, Schibsted |
Andrew Buckman, Managing Director EMEA, Sublime Skinz | Commercial Director UK & Ireland, FreeWheel |
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| Ryan Cook, Director Global Programmatic Demand, Teads |
David Goddard, Global Head of Programmatic Trading, BBC Worldwide |
Tom Mills, Global Head of Client Operations, Affiperf (Havas Group) |
Dan Watson, Digital Director, Carat |
Dave Reed, Managing Director EMEA, MediaMath |
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| Phil Duffield, Managing Director, Adobe Advertising Cloud, EMEA |
Alex Merwin, Vice President, International, SpotX |
Joanna Burton, Vice President European Strategy, SpotX |
Luke Fenney, VP Publishers Development, Index Exchange | Josie Howard, Head of Bidder Development Europe, Oath |
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| Uli Hegge, VP Strategic Development, DACH, AppNexus |
Pavlina Vasilatou, Digital Media, Programmatic and Trading Lead, Nestle |
You can watch a recording of the event here and here.
The event agenda is available for download below:
