IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Programmatic Advertising survey. Assessing the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.
The survey asks about:
Take the survey here.
The survey should take no longer than 15 minutes and will close on Friday 22 June. Please pass on the survey link to any relevant colleagues. All responses will be treated in the strictest confidence. All participants will receive a copy of the report.