Interactive Advertising Bureau
25 July 2018

IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

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IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth and status of the programmatic advertising market in Europe in a dedicated seminar at this year's edition of DMEXCO.  Insights from the Attitudes to Programmatic Advertising survey, the industry benchmark on the development of programmatic in Europe will also be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies. The findings of both of these pieces of research will be discussed in a panel of industry leaders and disruptors.

Join us on DMEXCO Day 1, September 12, 14:00 - 14:45, Seminar 8 - Hall 5.1

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Presenter and moderator: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International, Oath Presenter: Daniel Knapp, Executive Director TMT, IHS Markit David Goddard, Global Head of Programmatic Trading, BBC Advertising Gerhard Louw, Head of International Media Management, Deutsche Telekom
Pierre Gauthier, Commercial Director France, NewBase & Adbase France and Board Member, IAB France Matt Simpson, Joint Investment CEO EMEA, Omnicom Media Group Leon Siotis, General Manager Supply, SpotX

You can grab your DMEXCO tickets here.

In addition to this seminar, IAB Europe will be hosted by IAB Switzerland and IAB Austria in Hall 8 - Row B - Number 18  DMEXCO so make sure to schedule a meeting or drop by.


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