Interactive Advertising Bureau
27 June 2018

IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)


IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report, now in its twelfth year, reveals the key milestones contributing to this year’s market value of €48bn and the eighth consecutive year of double-digit growth.

The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context, attracting global start-up funding and European policy formulation.

The report is based on a study of twenty-seven markets in Europe. Twenty of these grew double-digit. Core to this growth is mobile where all markets experienced double-digit growth. For the first time, the report includes data on social ad spend and splits video by in-stream and out-stream revealing that video and social are also key growth drivers underpinned by creative innovation allowing more seamless integration of ad formats into media content.

You can download the full report below:

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