Interactive Advertising Bureau
24 May 2017

IAB Europe Press release: Winners announced for the MIXX Awards Europe 2017

Amsterdam, 24th May - IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore.

The awards recognise and celebrate the year’s best digital advertising campaigns in Europe.

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Amsterdam.

Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2017 Gold, Silver and Bronze award winners, whose campaigns will be showcased to educate the market place about what works and why in digital marketing.”

Anna Lubowska, Chair of the Jury and Chairman MEC CEE, Russia & CIS said: “We are pleased to award so many great campaigns which highlight both effectiveness and innovation. Chairing the Jury and reviewing so many award winning campaigns has been an insightful and challenging process.”

See all of the award winning campaigns here.

The 2017 award winners:



Mindshare Turkey
Spark Brilliance


Category: Display Advertising




Gold: Mindshare Turkey & Maxus Turkey

Typo Domains By Nescafé


Silver: Mindshare Turkey

Last Chance


Category: Mobile Advertising

Gold:  Pure New Media

Keep Your Eyes On The Road While You Are Driving


Silver: These Days

The Disposable CamerApp


Bronze: Mindshare Turkey

Spark Brilliance


Category: Video Advertising




Gold:  Mindshare Turkey

Spark Brilliance


Silver:  Vizeum Global

BBC Earth - More Than TV


Bronze: These Days

FLOOR 99.9



Category: Social Media


Gold:  DDB Brussels



Silver: These Days

Put a price on your precious


Silver: DDB Brussels


Category: Search Advertising



 Gold:  iProspect / Dentsu Aegis Network

A digital recruitment solution


Silver: Hype

Winter is Coming


Category: Native Advertising


Gold: Arena Spain



Silver: Neodigital

Music Is Under This Cap

Category: Branded Content



 Gold: Mindshare Turkey

Spark Brilliance


Silver: These Days



Bronze: DDB Brussels



Category: Responsive Display Advertising

Silver: MediaCom Turkey

EnerjiSA – Turkey’s First Energy Saving Online Campaign

Category: Virtual and Augmented Reality



Gold: Framestore

Fantastic Beasts and Where to Find Them


Silver: KADEI 360 d.o.o.

Storytelling in Augmented Reality



Category: Campaign Effectiveness

Gold: DDB Brussels



Silver: First Content Studio



Bronze: Pure New Media

Allianz Yolda

Category: Programmatic Advertising



Gold: Mindshare Turkey

Last Chance


Silver: Bluerank Sp. z o.o.

Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.


Bronze: Mindshare Turkey

Knorr Programmatic OOH


Category: Integrated Advertising

Gold: Mindshare Turkey

Spark Brilliance


Silver:  Turkcell - Pure New Media

Letters to Gallipoli


Silver: These Days

Coins of Hope


Bronze: Senor

Say it out loud


Category: Effective Use of Data



Gold: Mindshare Turkey & Maxus Turkey

Typo Domains By Nescafé


Silver: MediaCom - die Kommunikationsagentur GmbH

OEBB Geo Localised Ads


Bronze: OMD Programmatic

The strength of a data driven marketing strategy


The Jury was Chaired by Anna Lubowska, Chairman MEC CEE, Russia & CIS and is joined by George Zalokostas, Media Manager, Unilever, Peter Drake, Executive Creative Director at DigitasLBi, Vladimir Arandjelovic, Chairman of the Board, IAB Serbia and Managing Director ConnectAd, Ian Haworth, Executive Creative Director, Wunderman UK.

More information about the jury members can be found online here.

Contact: Marie-Clare Puffett, Business Programmes Manager, IAB Europe:

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