IAB Europe has launched the Multi-Device and Connected World Library of Research to provide insight on the constantly evolving media consumption landscape.
Understanding the relationship between consumers and their devices across Europe is challenging for marketers and this library will bring the most recent best practice multi-device and cross market studies together in one place.
Tim Jones, Chairman of the IAB Europe Research Committee and Research Director Europe at Microsoft said “The Multi-Device and Connected World Library of Research from IAB Europe is an important initiative – in an era of always-on connectivity across multiple screens, it is important to increase our understanding of media behaviour”.
Have your study featured in the Library!
The Library of Research is an on-going initiative. If you are an IAB Europe member or National IAB member and would like to find out about featuring your research in the Multi-Device and Connected World Library of Research please contact email@example.com.
What can you find in the Library
The library includes studies that explore the use of TVs, PCs, Laptops, Tablets, Mobiles and Smartphones; how devices are used in combination; device usage during the day; share of time spent on each device; type of content consumed.
Featuring regional and local market multi-device consumption research, the Library reflects the richness and diversity of Europe’s media landscape and demonstrates the increasing potential for advertising across media platforms.
Great pieces of research from following companies and associations are included in the Library to date: AGOF, BVDW, comScore, IAB Austria, IAB Serbia, IAB Switzerland, IAB Turkey, IAB UK, Millward Brown and United Internet Media with InteractiveMedia.
More: IAB Europe held a Webinar to mark the launch of the Library, watch the recording