Following the recent Google announcement regarding its support for third party cookies, IAB Europe with its Programmatic Trading Committee will collaborate with its members to produce a post-cookie guide. The guide will enable all stakeholders in the digital advertising value chain to share their view on what the industry may need to do to find an alternative to third party cookies.
Contributors to the guide so far include Adform, Xandr, Teads, United Internet Media, Bloomberg Media Group, Double Verify, Omnicom Media Group, Rubicon Project and Yieldbird.
A key part of the output will be a set of questions that all stakeholders should be asking of themselves and their partners in order to prepare. The guide is expected to be released at the beginning of Q2. A webinar will accompany the guide so contributors can talk through the findings.
IAB Europe will also continue to liaise with its members to ensure any solutions developed in the market are discussed and shared.
Members interested in contributing to this guide can contact Marie-Clare (firstname.lastname@example.org) and Helen (email@example.com)